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RebateMango to offer cashback, air miles & loyalty points on one online shopping platform

Author: Theodore Koumelis / Date: Wed, 08/08/2018 - 09:18
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The one-year-old startup boasts over 300 online retailers across Singapore, Malaysia and Thailand, including Lazada, Asos, Sephora, iHerb, Agoda and more.

SINGAPORE - Shoppers now have more ways to earn from their online purchases through RebateMango -- the first ecommerce platform in South East Asia that offers a choice of cashback, air miles or loyalty points to go with online purchases. Shoppers can choose to earn direct cashback, air miles from KrisFlyer miles, Malaysian Airlines's Enrich Miles, AirAsia BIG Points and Cebu Pacific GetGo points, as well as popular loyalty points like CapitaSTAR$ and Changi Rewards.   

This is in addition to the credit card rewards that consumers are already earning with every transaction.

The one-year-old startup boasts over 300 online retailers across Singapore, Malaysia and Thailand, including Lazada, Asos, Sephora, iHerb, Agoda and more. It also counts Singapore Airlines KrisFlyer, HSBC, UOB and DBS Bank amongst its 17 big-brand partners.

Led by founders Paul Koh and Jesper Kauth, RebateMango bridges the gap between disparate loyalty earning platforms, and shoppers after greater value and convenience.

Addressing the industry lack of cashback sites in the region, and the demand from airlines looking to offer their miles for lifestyle transactions other than flights, the pair identified an untapped opportunity while they were working together at Agoda.

"Currently, rewards sites only offer either cashback or air miles," said Paul. "By marrying both into a single platform, shopper can not only choose where they want to shop, but how they want to earn from it."

RebateMango aggregates product listings from some of the largest local and global retailers online. It then earns a commission from each sale, the value of which is passed back to shoppers in the form of cashback, air miles or loyalty points.  

When shoppers visit RebateMango.com, they simply select the reward they prefer, then shop from a store list that covers everything from fashion and beauty, to travel and electronics. Once they complete a transaction, the reward will automatically be credited into their accounts.

Shoppers can also earn 'Mangoes': extra points to reach Green, Yellow and Gold Mango Statuses that give up to additional 10% cashback, air miles or loyalty points in total for every dollar spent.

The platform seeks to utilise data analytics for online and offline purchases, and to track the rewards earned from both. So it better understands consumer behaviour in a deal-hungry region.

To date, the company has raised in excess of USD700K in seed funding. Since the round closed, it has seen a 300% month-on-month growth in total sales from April to July 2018.

Investments from present and future rounds of funding will be channeled towards enhancements to both its website and mobile app.

They will also aid expansion plans into other markets in the region, such as the Philippines and Indonesia.

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.