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PATA Annual Summit 2024 “Reimagining Tourism”

PATA Annual Summit

The PATA Annual Summit 2024 in Macao unites global tourism leaders to discuss sustainable growth and innovation in the Asia Pacific.

The PATA Annual Summit 2024, a prestigious event in the realm of global tourism, is set to take place in the vibrant and culturally rich city of Macao. Hosted by the Macao Government Tourism Office and SJM Resorts, S.A., this summit represents a confluence of international thought leaders, industry shapers, and senior decision-makers, all dedicated to fostering tourism within the Asia Pacific region. This event promises to offer a comprehensive program that includes plenary sessions, breakout sessions, and the PATA Annual General Meeting, aimed at addressing the challenges and opportunities in achieving responsible and sustainable growth in tourism.

Spanning three days, the summit will feature an array of activities including the PATA Board Meeting, Main Conference, Destination Experience, and a Youth Symposium, among others. Esteemed speakers Maria Helena de Senna Fernandes from the Macao Government Tourism Office, Dane Cheng of the Hong Kong Tourism Board, Florian Sengstschmid from the Azerbaijan Tourism Board, Andrew Staples Head of Policy & Insights (Asia), and Dori Davari Assistant Professor at the Hong Kong Polytechnic University will provide invaluable insights, alongside other notable figures in the tourism industry.

The program is meticulously designed to facilitate discussions on enhancing the value and quality of tourism, with a special focus on sustainability. Participants will have the unique opportunity to engage in various sessions and workshops, including a Portuguese & Macanese Dessert Workshop, a Chinese Calligraphy Workshop, and a Portuguese Blue Tile “Azulejo” Painting Workshop, each reflecting the rich cultural heritage of Macao.

The Grand Lisboa Palace Resort Macau serves as the official venue and hotel for the summit, offering attendees a blend of Eastern and Western elegance and luxury. Special room rates are available for summit attendees, ensuring a comfortable stay in this Forbes Travel Guide Five-Star accommodation.

Registration for the PATA Annual Summit 2024 includes access to all summit functions, complimentary city tours, and airport transfers, emphasizing the event’s commitment to providing a seamless and enriching experience for all delegates. This summit not only aims to address the pivotal issues facing the tourism industry but also celebrates the diverse and dynamic spirit of Asia Pacific tourism, making it a must-attend event for professionals in the field.


Pacific Asia Travel Association (PATA)
View Organizer Website


Grand Lisboa Palace Resort Macau
R. do Tiro, Macao
Macao, Macao China
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+853 8881 8888
View Venue Website