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Klook and Tourism Authority of Thailand (TAT) forge bold partnership to revolutionize travel experiences


The Tourism Authority of Thailand (TAT) collaborates with Klook to promote unique and sustainable tourism experiences across Thailand.

In a landmark move poised to redefine Thailand’s tourism landscape, Klook and the Tourism Authority of Thailand (TAT) have sealed a strategic alliance aimed at boosting tourism across diverse spheres while enriching the travel experiences of visitors. The signing ceremony of a Letter of Intent of Strategic Partnership, held at TAT headquarters, commences collaboration and innovation in between two tourism titans.

At the heart of this partnership lies a shared vision to reimagine Thailand‘s tourism ecosystem, with a focus on two key objectives:

To co-created tourism experiences, Klook and TAT are committed to curating exceptional travel experiences aligned with Thailand’s five must-do activities, which encapsulate the essence of the country’s cultural richness and natural beauty. From exclusive excursions to mega-events, these offerings are designed to position Thailand as a premier global tourism hub, enticing travellers with unforgettable adventures.

Recognizing the vital role of small to medium-sized operators in Thailand’s tourism landscape, the partnership endeavours to catalyse digital transformation initiatives that empower these entities. By embracing digital tools and platforms, local operators can enhance their visibility, expand their reach, and foster sustainable growth, thereby contributing to the socio-economic uplift of communities across Thailand.

TAT’s visionary strategy for tourism promotion encompasses five pivotal areas:

Elevating Tourist Experiences: By prioritizing the enhancement of visitor experiences, TAT aims to cultivate a reputation for Thailand as a destination synonymous with unparalleled hospitality and cultural immersion.

Five Must-Do Activities: Through initiatives like “Must Beat” (Muay Thai), “Must Eat” (Thai cuisine), “Must Seek” (Thai culture), “Must Buy” (Thai fabrics), and “Must See” (Thai shows), TAT seeks to showcase the diverse attractions and Thai heritage that will allure travellers with a myriad of captivating experiences.

Connecting major destinations with hidden gems, TAT aims to create seamless travel connections between iconic tourist destinations and lesser-known treasures, fostering exploration and discovery beyond conventional tourist circuits.

Positioning Thailand as the Tourism Hub of ASEAN is another goal. With a strategic focus on regional integration, TAT aims to position Thailand as the preeminent tourism hub within the ASEAN community, facilitating cross-border travel and collaboration.

TAT also aims to position Thailand as a World-Class Event Hub. By hosting a spectrum of world-class events and cultural extravaganzas, Thailand aspires to captivate global audiences and reinforce its status as a dynamic event destination.

The signing ceremony, attended by Eric Gnock Fah, COO and Co-Founder of Klook, and Ms. Thapanee Kiatphaibool, Governor of TAT, symbolises a historic milestone in the evolution of the Asian tourism sector. Through this pioneering collaboration, Klook and TAT are poised to revolutionize the travel industry landscape by offering travellers seamless access to an array of innovative travel products and services.

As Asia’s premier platform for experiences and travel services, Klook is primed to bolster its market position and elevate the travel experiences of Thai travellers through this strategic partnership with TAT. By harnessing cutting-edge digital solutions and intuitive booking technology, Klook will empower travellers with unprecedented convenience and choice, thereby redefining the travel experience in Thailand and beyond.

Mr. Eric Gnock Fah, Chief Operating Officer, and Co-founder of Klook, expressed his enthusiasm for the partnership, highlighting its potential to cater to the evolving preferences of today’s discerning travellers. Through this collaboration, travellers can seamlessly access a myriad of travel experiences tailored to their tastes, ensuring that every journey to Thailand is marked by adventure, authenticity, and unforgettable moments.

As Klook embarks on this transformative journey with TAT, both entities remain steadfast in their commitment to delivering exceptional travel experiences that inspire, enrich, and empower independent travellers. By leveraging their respective strengths and resources, this partnership is poised to redefine the travel landscape, offering travellers unparalleled access to the wonders of Thailand and beyond.



Managing Director - DBC Asia | + Articles

David Barrett is a MICE Consultant, Marketing Strategist and digital video advocate. Founder of DBC Group, Member of Institute of Place Management (MIMP) his motto is “Everybody has a story to tell. Let me tell yours.”

David is a long-term resident of Bangkok having lived and worked in the Thai capital for more than 32 years. He is recognised in the Thai tourism and hospitality industry for his passion for promoting Thailand, his love of Thai food, and his creative approach to marketing.

64 years young, David is a Brit in Bangkok. Born in St Helier, UK, he returned to the UK and set up home in Cornwall during the COVID pandemic. With business back as usual, David has returned to Thailand. He’s a man on a mission to interview leaders and trend-setters in business, sustainability, the arts and entertainment. You can watch his weekly conversations on Trends YouTube channel.