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Embracing Sustainability: Minor International’s New Frontier

John Edward Roberts leads sustainability initiatives at Minor Hotels, championing eco-friendly practices in luxury hospitality, from conservation efforts to community development.

In the fast evolving landscape of travel, where jet-setting to far-flung locales and indulging in opulent experiences have long been the hallmark of luxury, a new green trend has emerged over the past decade. Meet John Edward Roberts, the champion driving sustainability initiatives within Minor Hotels’ Group. For John, sustainability isn’t just about implementing green initiatives; it’s about fostering an eco-friendly mindset that permeates every aspect of daily life, down to the smallest detail.

Under Johns’ conservation stewardship, Minor Hotels has been on a sustainability journey for almost a decade, guided by the Green Growth 2050 Global Standard. This standard isn’t merely about ticking boxes; it’s about addressing the multifaceted challenges of social, cultural and environmental change in the hospitality and tourism sector.

From banning plastic straws to utilising recycled water for irrigation, Minor International is leading the charge towards sustainable tourism. But what sets the hotel group apart is their holistic approach to sustainability. It’s not just about minimising environmental impact; it’s about actively contributing to conservation efforts and community development.

John’s role extends beyond mere corporate responsibility. He’s a champion of conservation, working tirelessly to preserve habitats and protect endangered species. At Anantara Golden Triangle, guests directly support these efforts by engaging with rescued elephants and contributing to conservation projects. Currently, the resort has around 20 elephants on-site.

But amidst the glitz and glamour of luxury hospitality, questions linger. Can a deluxe hotel ever truly be carbon-neutral? And do travellers genuinely care about sustainability, or is it merely a token gesture in an industry fuelled by conspicuous consumption?

The truth is, sustainability sells. More and more, luxury travellers are factoring environmental considerations into their travel plans. The growing awareness of climate change has catalysed a shift in priorities, with travellers seeking out eco-conscious experiences that align with their values.

Minor International’s commitment to sustainability goes beyond greenwashing. From Dollars for Deeds initiatives empowering guests to support worthy causes to responsible food sourcing and community engagement, their hotels are leading the charge towards a greener future.

We’ve come a long way from the days of towel-on-the-rail-or-floor policies. Today, sustainability isn’t just a trend; it’s a fundamental ethos shaping the future of luxury hospitality. And with visionaries like John Edward Roberts at the helm, the journey towards a more sustainable world is well underway.

Managing Director - DBC Asia | + Articles

David Barrett is a MICE Consultant, Marketing Strategist and digital video advocate. Founder of DBC Group, Member of Institute of Place Management (MIMP) his motto is “Everybody has a story to tell. Let me tell yours.”

David is a long-term resident of Bangkok having lived and worked in the Thai capital for more than 32 years. He is recognised in the Thai tourism and hospitality industry for his passion for promoting Thailand, his love of Thai food, and his creative approach to marketing.

64 years young, David is a Brit in Bangkok. Born in St Helier, UK, he returned to the UK and set up home in Cornwall during the COVID pandemic. With business back as usual, David has returned to Thailand. He’s a man on a mission to interview leaders and trend-setters in business, sustainability, the arts and entertainment. You can watch his weekly conversations on Trends YouTube channel.