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Harnessing AI for Business and Life: Insights from Prof. Pin Pin

In Episode 31 of Trends, Prof. Pin Pin from Sasin discusses leveraging AI to enhance lives and businesses, offering insights into disruptive technology and staying ahead in the AI-driven world.

Harnessing the power of A.I. to enhance your life and drive your business is discussed in Trends interview for episode 31. Professor Pin Pin from Sasin came into the studio for some trendsetting discussion on disruptive technology, how to leverage new tech and how to stay informed on AI and ahead of your competition with courses at Sasin.

Throughout much of the 20th century, artificial intelligence A.I. remained a concept relegated to science fiction, captivating the imaginations of enthusiasts in literature and cinema alike. Androids, sentient machines and other manifestations of AI featured many iconic works, from Metropolis to I, Robot. However, today, in the 21st century, the landscape has dramatically shifted, with AI becoming an integral part of our daily lives and workplaces.

In this dynamic disruptive landscape of modern business, staying ahead of the curve requires not just adaptation, but innovation. In this Trends interview we will delve into the transformative power of Artificial Intelligence (AI) with Professor Pin Pin from Sasin School of Management. Situated at the forefront of disruptive technology, Professor Pin Pin, also known as Dr. Pinnaree Tea-makorn, is leading the education for leveraging AI to enhance both personal lives and business endeavours.

Prof. Pin Pin is an expert in the “AI Transformation Playbook for Business,” and she is Lecturer of AI & Business at Sasin School of Management. In her capacity, she emphasises core concepts such as AI, machine learning, deep learning and data science, outlining strategies for crafting effective AI approaches tailored to businesses of all scales.

Professor Pin Pin stressed the importance of embracing and harnessing the power of AI without succumbing to fear of the unknown. With her multidisciplinary background spanning computational psychology, artificial intelligence, and data science, Dr. Pinnaree is not only shaping the minds of future business leaders at Sasin but also spearheading AI initiatives as Sasin’s appointed AI Strategist.

At the heart of Dr. Pinnaree’s vision lies the empowerment of students through innovative educational programmes. Through workshops, seminars, and a dedicated AI training programme, she aims to cultivate excellence in AI within Sasin’s fold.

In navigating the complex terrain of AI, Prof. Pin Pin underscores the significance of a holistic approach that transcends technical acumen. While a foundation in mathematics and statistics proves advantageous, she emphasizes the pivotal role of soft skills such as management, interpersonal communication and business acumen in delivering AI solutions effectively.

Furthermore, Dr. Pinnaree envisions forging strategic partnerships and expanding research endeavours to illuminate the trajectory of AI in education and beyond. With Sasin School of Management as the epicentre of this transformative journey, students and practitioners alike are poised to ride the wave of AI innovation and chart new frontiers in business and academia.

Founded in 1982 through a collaboration among Chulalongkorn University, the Kellogg School of Management, and the Wharton Business School, Sasin School of Management stands as a beacon of academic excellence in Bangkok, Thailand. Sasin has been at the forefront of business education, shaping the next generation of leaders since its inception.

On his 60th birthday, December 5, 1987, His Majesty King Bhumibol Adulyadej, King Rama IX, granted the title to the Graduate Institute of Business Administration. Derived from Sanskrit, the name comprises two words: “sasa” and “indra.” “Sasa,” signifying “rabbit,” symbolizes the king’s birth year within the Thai 12-year astrological cycle, while “indra” translates to “chief.” Therefore, “Sasin” directly translates to “king of the rabbits.”

Professor Pin Pin reassures us that we all can harness the transformative power of AI to redefine the future of business and education.

Professor Pin Pin, when queried about the potential for AI to replace human labour, acknowledged the likelihood of job displacement while also highlighting the emergence of new opportunities. AI’s capacity to automate mundane tasks liberates human workers to focus on endeavours that demand creativity and emotional intelligence—areas where AI currently falls short.

The integration of AI is poised to revolutionize various industries, and is already impacting healthcare, manufacturing and customer service, promising enhanced experiences for both employees and consumers. Yet, this transformation is not without its challenges, as concerns regarding regulation, data privacy, and employment persist.

In recent years, artificial intelligence (AI) has emerged as a powerful force reshaping the tourism industry. From personalised travel recommendations to streamlined operations, AI technologies are currently revolutionising the way people experience and engage with travel. Prof Pin Pin pointed out that this transformative power of AI is not merely a buzzword but a tangible force driving efficiency, personalisation and sustainability in the tourism sector.

One of the most significant impacts of AI in the tourism industry is in enhancing customer experience. Through advanced algorithms and machine learning, AI systems can analyse vast amounts of data, including guest preferences, travel history and real-time feedback, to provide personalised recommendations to hotel guests and travellers. Whether it’s suggesting destinations, accommodations or tour activities, AI-powered platforms are tailoring suggestions to match individual preferences, making the travel planning process more efficient and enjoyable for users. Prof Pin Pin added that as A.I. develops over the next few years these personal recommendations will become even more refined.

In addition to enhancing customer experience, AI is also driving operational efficiency and cost savings for businesses in the tourism industry. For instance, AI-powered analytics tools can help companies optimize pricing strategies, forecast seasonal trends, revenue management, and resource allocation based on demand forecasts and market trends. By analysing historical data and real-time insights, businesses can make data-driven decisions to maximize profitability and resource utilisation.

Prof Pin Pin went on to add that AI technologies are playing a crucial role in improving sustainability and environmental conservation in the tourism sector. By analysing data on travel patterns, resource consumption, and environmental impact, AI systems can identify areas for improvement and recommend strategies to minimize carbon footprint and promote eco-friendly practices. From optimizing transportation routes to reducing energy consumption in hotels, AI-driven solutions are contributing to a more sustainable and responsible tourism industry.

When asked about the potential for investing in cryptocurrencies like Bitcoin, Professor Pin Pin assured that it’s not too late to partake in this burgeoning market. Advancements in technology continue to propel the growth of cryptocurrencies, offering opportunities for both investors and innovators to navigate the realm of virtual currencies.

One of the most discernible shifts in society is the accelerated pace of interactions online, facilitated by AI-driven interfaces. Organisations across sectors, be it businesses, governmental entities, or nonprofits, are using AI for decision-making processes and customer-facing activities. This adoption has enabled faster decision-making, contributing to the palpable sensation of life accelerating in the fast lane for individuals worldwide.

In conclusion, the transformative power of AI is reshaping businesses in profound ways, from personalized customer experiences to operational efficiency and sustainability. By embracing AI technologies responsibly and innovatively, businesses, especially in the tourism sector, can unlock new opportunities for growth, competitiveness, and sustainability in the digital age. As AI continues to evolve and mature, its impact on the tourism industry is poised to deepen, driving further innovation and transformation in the years to come.

Managing Director - DBC Asia | + Articles

David Barrett is a MICE Consultant, Marketing Strategist and digital video advocate. Founder of DBC Group, Member of Institute of Place Management (MIMP) his motto is “Everybody has a story to tell. Let me tell yours.”

David is a long-term resident of Bangkok having lived and worked in the Thai capital for more than 32 years. He is recognised in the Thai tourism and hospitality industry for his passion for promoting Thailand, his love of Thai food, and his creative approach to marketing.

64 years young, David is a Brit in Bangkok. Born in St Helier, UK, he returned to the UK and set up home in Cornwall during the COVID pandemic. With business back as usual, David has returned to Thailand. He’s a man on a mission to interview leaders and trend-setters in business, sustainability, the arts and entertainment. You can watch his weekly conversations on Trends YouTube channel.

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