Belt & Road

The Belt and Road Initiative (BRI) is a global development strategy proposed by China in 2013. It aims to promote economic connectivity and infrastructure development between China and countries across Asia, Europe, Africa, and beyond.

The initiative comprises the Silk Road Economic Belt and the 21st Century Maritime Silk Road, focusing on overland and maritime trade routes.

For travel and hospitality executives, the BRI presents strategic business implications.

• It creates market opportunities through increased tourism and business travel along the Belt and Road routes.
• Improved connectivity facilitates expansion and network growth.
• Cross-border collaboration and partnerships with local businesses can be explored.
• Investment prospects in infrastructure and tourism-related projects can be leveraged.
• Understanding diverse policies, regulations, and cultural practices is crucial.

Overall, executives need to stay informed, adapt services, and foster intercultural understanding to tap into the opportunities presented by the BRI.