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Vietnam and Lotte Group boost tourism with new initiatives

VNAT’s Chairman Nguyen Trung Khanh and General Director of Lotte World Lee Hae Yeol at the meeting (Photo: TITC)

VNAT and Lotte Group discuss boosting tourism and cultural exchanges, enhancing visitor experiences in Vietnam with new attractions.

HA NOI, VIETNAM – Mr. Nguyen Trung Khanh, Chairman of the Vietnam National Authority of Tourism (VNAT) had a meeting with Mr. Lee Hae Yeol, General Director of Lotte World Vietnam on cooperating and promoting the exchange of visitors from both sides.

Attending the meeting were Mr. Lee Chang Kun, Vietnam tourism ambassador in Korea, representatives of the Vietnam Tourism Promoting Office in Korea and representatives of Lotte World Vietnam.

At the meeting, VNAT’s Chairman Nguyen Trung Khanh congratulated Mr. Lee Hae Yeol on being appointed General Director of Lotte World Vietnam and sent sincere gratitude towards Lotte Group and Lotte World in paying attention to and considering Vietnam as one of the key markets. Recently, the Vietnamese Ministry of Culture, Sports and Tourism and VNAT attended the opening ceremony of Lotte World Hanoi Aquarium – the largest indoor aquarium in Ha Noi Capital. Lotte Mall West Lake complex is one of the new, modern commercial complexes and located in one of the prime locations of Ha Noi. VNAT’s Chairman Nguyen Trung Khanh indicated that Lotte Mall West Lake has become a tourist destination not only for Vietnamese people but also for international tourists.

Overview of the meeting (Photo: TITC)

In some big cities such as Ha Noi and Ho Chi Minh City, Lotte’s appearance has become the focus of attracting the attention of people and tourists to buy goods and experience services.

Regarding Vietnam’s tourism situation, VNAT’s Chairman Nguyen Trung Khanh said, that after the resumption of tourism activities from 15th March 2022, the number of international tourists to Vietnam has recovered strongly. In 2023 and the first quarter of 2024, Korean visitors to Vietnam have risen to the top of the tourist source markets to Vietnam. 2024 is expected to be the year that Vietnam tourism will fully recover, expected to welcome and serve 17-18 million international visitor arrivals.

To achieve this impressive result, in addition to favorable and timely new policies issued by the Vietnamese Government, there is also the contribution and support from domestic and foreign businesses, including Lotte Group. Businesses have made efforts to develop products and services that meet the demands of tourists, as well as promote communications to target markets. VNAT’s Chairman Nguyen Trung Khanh hopes that Lotte’s activities in Vietnam will contribute to enriching products and services, and meeting the demands of local people and international tourists coming to Vietnam.

VNAT’s Chairman Nguyen Trung Khanh gifting souvenir to General Director of Lotte World Lee Hae Yeol (Photo: TITC)

In the past, the Vietnam Tourism Promoting Office in Korea and Vietnam Tourism Ambassador in Korea Lee Chang Kun have supported VNAT in activities connecting Korean and Vietnamese businesses, connecting markets, and providing information, tourism trends and tastes of Korean tourists. Ambassador Lee Chang Kun has become a bridge to bring Korean business delegations to inspect Vietnam tourism and Vietnamese business delegations to inspect Korea tourism. VNAT’s Chairman Nguyen Trung Khanh hopes that Lotte will continue to grow in the coming time, expanding more branches in Vietnamese tourist destinations that Korean tourists love such as Da Nang, Nha Trang, Phu Quoc…

General Director of Lotte World Lee Hae Yeol thanks for the warm welcome from VNAT. Mr. Lee Hae Yeol said, not only Lotte World but also Lotte Group greatly appreciates the close relationship with VNAT. Mr. Lee hopes that this opportunity will be able to expand connections with VNAT, cooperate, and promote more tourist exchange between the two countries.

Mr. Lee added, Lotte Group will make efforts to provide products and services to attract Korean tourists to Vietnam. Lotte Group is also promoting an investment in the aquarium at Lotte Mall West Lake Ha Noi, providing more creatures for the aquarium such as sea lions, penguins, tiger sharks… to serve the sightseeing demands of Vietnamese people as well as foreign tourists.

Through activities at the aquarium, Lotte Group will propagate content about environmental protection, care, protection and breeding of creatures. It is expected that Lotte Group will invest in more children’s play areas in Ha Noi with the expectation of creating facilities to better serve the demands of people. The General Director of Lotte World hopes that Lotte Group will receive attention and suggestions from VNAT’s Chairman Nguyen Trung Khanh and VNAT so that the aquarium at Lotte Mall West Lake Ha Noi will operate even better in the future.

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