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L’Oréal and Alipay+ to revolutionize the travel retail beauty industry

Joint event between Biotherm & Alipay in Hainan, China
Joint event between Biotherm & Alipay in Hainan, China

Offering tailored experiences and insights to global shoppers, this pioneering collaboration enhances the shopping journey with advanced digital technology, meeting the evolving demands of modern travelers.

L’Oréal Travel Retail Asia Pacific and Alipay+ have joined forces to pioneer a first-of-its-kind collaboration in the travel retail beauty industry, enabling a thorough understanding of consumer insights and purchasing behaviors across regions. L’Oréal Travel Retail Asia Pacific is the first beauty company to partner with Alipay+, a partnership that has started since 2020 in Hainan and Macau, and has now expanded to reach over 100 million outbound Chinese travelers in global destinations, starting with great achievements during October Golden Week in Thailand and Dubai.

The advanced digital solutions of Alipay+ technology, partnered with L’Oréal’s mega portfolio of brands in both online and offline touchpoints, connect global shoppers to traveler-centric brand experiences. It meets constantly evolving consumer preferences for seamless shopping while travelling, and enriches the traveler experience with personalized beauty needs and offers for them, right at their fingertips.

“This collaboration between L’Oréal Travel Retail Asia Pacific and Alipay+ is a significant leap forward for the new Trinity between brands, retailers, and platforms,” expressed Ms. Tao Zhang, Managing Director at L’Oréal Travel Retail Asia Pacific.

In an era where the travel retail landscape is undergoing transformative changes, we seek to captivate modern travelers by offering them a seamless shopping experience empowered by deep insights and digital technology; at the right place, right time,” added Ms. Zhang, underscoring the profound significance of this partnership.

Since the start of the collaboration, we have onboarded more than 10 brands with over 50 activations in just one year, scaling this to reach our global shoppers,” said Ms Joyce Lui, Chief Marketing Officer at L’Oréal Travel Retail Asia Pacific. “For the first time, in-depth insights shared collectively by both parties can enable more precise and enjoyable end-to-end journey for travelers,” added Ms Lui, echoing the importance of fast and easy check-outs at the end of travel retail shopping experiences.

Travelers today have greater expectations in the way they engage brands as they travel the world, particularly in the use of technology to enhance their experience,” said Dr. Cherry Huang, General Manager of Alipay+ Offline Merchant Services, Ant International. “As we strengthen our partnership with L’Oréal Travel Retail Asia Pacific, not only can we offer immediate benefits of convenient payments and exclusive rewards, we are also looking to the future to further personalize the shopper experience, both online and offline.”

Dorothy Liu, Deputy General Manager of Perfume and Cosmetics Department, Central Merchandising Division at China Duty Free Group added, “This collaboration between L’Oréal Travel Retail and Alipay makes beauty accessible to all in the realm of duty-free shopping in the cdf Mall, ensuring a synchronized online and offline experience.”

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