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Tourism Malaysia embarks on strategic sales mission to North Africa

Tourism Malaysia concluded a sales mission in North Africa, aiming to boost tourism by showcasing diverse attractions and targeting international tourists, particularly in Algeria and Egypt, for Visit Malaysia Year 2026.

Tourism Malaysia embarked on an impactful sales mission to North Africa, strategically aimed to captivate international tourists and position Malaysia as the ultimate value-added travel destination. The mission kicked off on 1 February in Algiers, Algeria, and concluded on 4 February 2024 in Cairo, Egypt.

The delegation comprised 14 esteemed organisations, including seven travel agents, six hotels/resorts, and one association. The mission sought to contribute to a robust rebound in the tourism industry by focusing on attracting newcomers and regular visitors.

Delegates actively participated in travel marts in each country to showcase Malaysia’s diverse tourism products. Additionally, targeted tourism presentations and media conferences engaged local tourism and media communities, culminating in a dinner and video presentation that captured the essence of “Malaysia Truly Asia.”

Expressing enthusiasm about the mission, Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia stated: “This was a crucial step in our journey towards Visit Malaysia Year 2026. As we ramped up our strategic engagements and promotions, we aimed to create lasting impressions on the North African market, making Malaysia a top choice for discerning travellers.”

In 2024, Malaysia set a target of welcoming 27.3 million international tourist arrivals, with tourism receipts exceeding RM102.7 billion. Through business-to-business (B2B) sessions, seminars, networking opportunities, and a focus on promotions in niche segments such as edu-tourism, shopping paradises, and halal food heavens, Malaysia aimed to establish itself as a premier family-friendly holiday destination.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.