HSMAI’S Revenue Optimization Conference (ROC)

The Hospitality Sales and Marketing Association International (HSMAI) presents the Revenue Optimization Conference APAC 2024 (ROC APAC 2024), a premier event dedicated to driving revenue growth and advancing the practice of revenue optimization in the hospitality industry across the Asia-Pacific region. This event is scheduled to take place at the iconic Marina Bay Sands in Singapore on May 8th and 9th, 2024.

Event Overview

ROC APAC 2024 is designed for hotel professionals, revenue managers, commercial managers, and anyone involved in the revenue optimization and digital marketing sectors of the hospitality industry. It serves as a pivotal platform for learning the latest trends, strategies, and technologies in revenue management, directly from industry leaders and experts.

Why Attend?

• Exclusive Insights: Gain access to the latest trends, research, and strategies in revenue optimization to stay ahead in an ever-evolving industry landscape.
• Expert-Led Sessions: Learn from seasoned professionals through insightful keynotes, panels, and interactive sessions that cover a wide range of topics from data analytics and pricing strategies to consumer behavior and digital marketing.
• Networking Opportunities: Connect with peers, industry leaders, and innovators from across the Asia-Pacific region. Build valuable relationships that can lead to future collaborations and opportunities.
• Interactive Workshops and Masterclasses: Engage in hands-on workshops and masterclasses that provide practical skills and knowledge you can apply immediately to drive your property’s revenue growth.
• Exposure to New Technologies: Discover the latest tools, platforms, and technologies that can enhance your revenue management processes and strategies.

Program Highlights

The conference will feature a dynamic agenda that includes:

• Keynote Presentations: Hear from industry pioneers and thought leaders on the future of revenue optimization and the hospitality industry at large.
• Panel Discussions: Engage with panels of experts discussing pressing issues, emerging trends, and practical solutions in revenue management.
• Breakout Sessions: Participate in targeted sessions designed to deep dive into specific areas of interest, offering tailored insights and actionable strategies.
• Networking Events: Take advantage of numerous networking breaks, luncheons, and evening receptions to mingle with industry colleagues and experts in an informal setting.

For Whom?

ROC APAC 2024 is ideal for:

• Hotel General Managers
• Revenue Managers and Directors
• Commercial Managers
• Digital Marketing Professionals
• Sales and Marketing Executives
• Hospitality Consultants and Educators
• Hotel Owners and Investors