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Le Méridien Hotels & Resorts marks a milestone with Marquee signing in Melbourne

Author: Tatiana Rokou / Date: Wed, 02/14/2018 - 16:18
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 20-30 Bourke Street, Melbourne (Planning image: Bates Smart)
20-30 Bourke Street, Melbourne (Planning image: Bates Smart)

Opening in 2020, Le Méridien Melbourne is poised to bring the brand’s Parisian chic style to one of Australia’s most charming coastal cities.

SYDNEY, AUSTRALIA – Marriott International announced the signing of Le Méridien Melbourne, in partnership with owner and developer Jinshan Investment Group. Slated to open in 2020, the 235-room hotel will boast the brand’s distinct mid-century modern approach to design and bold ‘Destination Unlocked’ positioning. This signing reinforces Le Méridien’s dynamic global growth, following recent openings in Italy, South Korea, China and the United States, all within the last 12 months.

“The arrival of Le Méridien brand into Australia is a momentous move for Marriott International,” said Richard Crawford, Senior Director Development, Australia, New Zealand and Pacific, Marriott International. “It comes at a perfect time. Alongside Melbourne’s growing demand from domestic travelers, new international direct routes from the United States, Asia-Pacific and South America are driving continued growth in international visitation.”

Perfectly situated amidst art galleries, boutiques and bistros, Le Méridien Melbourne will be located near the city’s cultural center, fronting the Bourke/Spring Street tram stop and a stone’s throw from Victoria’s Parliament Square. The 12-story hotel converted from an existing low-rise building will draw inspiration from both the brand and the light, airy and modern nature of the coastal capital of the southeastern Australian state of Victoria.

The intimate and residential hotel will transform the traditional lobby space into the brand’s signature Le Méridien Hub, which evolves from a bright and fresh coffee house by day, to a sophisticated cocktail bar by night. Set amidst this thoughtfully-designed space, guests will be able to enjoy music from French Bossa Nova band Nouvelle Vague, who have curated the soundtrack for the hotel and all Le Méridien hotels across the world, as well as the intimate 70-seat bar called M Salon and 50-seat Latitude Bar, which will offer light bites and illy coffee, expertly prepared by the hotel’s creative Master Barista.

Le Méridien Melbourne will also feature Cuisines, a 90-seat all day dining restaurant; a 210 square meter function space and three breakout rooms; a heated swimming pool and large fitness centre.

“Marriott International is pleased to reintroduce Le Méridien to Australia, in particular to Melbourne,” said Sean Hunt, Area Vice President, Marriott International, Australia, New Zealand and the Pacific. “Melbourne is known as one of Australia’s most European cities, especially with its art, culture and food attractions. As a Parisian-born brand focused on unlocking a destination, Le Méridien is the perfect fit for the city and the hotel is set to become a landmark for cultural-focused travelers visiting the city.”

“We’re excited to partner with Marriott International to open Le Méridien Melbourne,” said Tony Chau, Project Manager, Jinshan Investment Group. “Le Méridien brand’s focus on culture will provide a distinctive offering for visitors to Melbourne; it was always our intention to partner with a brand with such an exceptional point of difference. Le Méridien Melbourne will play a significant role in catering to cosmopolitan and forward-looking travelers to the city.”

Upon opening, Le Méridien Melbourne will join Marriott International’s growing portfolio in the Pacific, with 27 hotels in operation, including Le Méridien Isle of Pines and Le Méridien Nouméa. Marriott International also operates two Le Méridien hotels in the South Pacific; Le Méridien Bora Bora and Le Méridien Tahiti. The new opening comes as part of Marriott International’s commitment to open 50 hotels in Australia, New Zealand and the Pacific by the end of 2021.

ABOUT THE AUTHOR

Tatiana Rokou

NEWS EDITOR

Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.