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Klook and Singapore Tourism Board launch regional partnership to drive travel recovery in Southeast Asia

Author: Theodore Koumelis / Date: Thu, 07/28/2022 - 09:53

The first-ever integrated marketing partnership, focusing on Singapore as a destination, will target travellers from key Southeast Asian markets including Indonesia, Malaysia, Philippines, Thailand and Vietnam.

Singapore, 28 July 2022 — Klook, a travel and leisure e-commerce platform, and Singapore Tourism Board (STB) launched a partnership to drive travel recovery across Southeast Asia and promote Singapore as a destination of rich, innovative and exciting possibilities. The partnership, launched in June 2022, builds on the collaboration agreement signed in 2020 and includes an integrated marketing campaign targeting travellers from key Southeast Asian markets including Indonesia, Malaysia, Philippines, Thailand and Vietnam.

Mr Marcus Yong, Vice President Marketing, APAC, Klook said: “Klook is excited to partner with STB to drive travel interest and invite visitors to experience Singapore’s reimagined offerings. As travel roars back, we want to continue to enable travellers in Southeast Asia to experience a sense of joy and wanderlust when they visit Singapore. As Asia-Pacific’s leading travel and leisure e-commerce platform, we are uniquely placed to help drive demand back to Singapore and lead travel recovery.”
Mr John Gregory Conceicao, Executive Director, Southeast Asia, STB said: “We have seen strong demand for travel to Singapore from Southeast Asia since we opened our borders to fully-vaccinated travellers without testing or quarantine. Visitors from Southeast Asia accounted for nearly half of all international visitor arrivals in Singapore for the first six months of 2022 and continue to drive Singapore’s tourism recovery efforts.1 STB will continue to work with leading platforms like Klook to tap on new trends as we invite travellers to reimagine what Singapore has to offer.”

Singapore as a leading destination for South-East Asian Travellers

Since the pandemic, Klook is pleased to have been able to continue to support local merchants by more than doubling the number of Singapore experiences, events and accommodation options available today to 1,200. Bookings on Klook for Singapore from Southeast Asian markets for the first half of 2022 have grown month on month by an average of two to three times.

Engaging Content, Curated Promotions and Exclusive Deals

Since June 2022, Klook has been partnering with over 20 in-market Influencers/KOLs and content partners to create engaging and immersive content that will be customised to each market. To complement this and further drive travel recovery from these markets, Klook will also be giving away more than $60,000 worth of deals, promotions and giveaways for visitors to Singapore till the end of December this year.

For additional information on in-market campaigns, five unique landing pages on Klook have been created to enable visitors to discover and book their trip seamlessly. These pages will act as a central repository for travel-related information, content, precinct itineraries, experiences, events, accommodation, and promotions - enabling visitors to travel with ease by having all the information they need at the tips of their fingers.

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • Vietnam

Visitors will also be able to select from more than five Klook-exclusive Multi-Passes that center around the themes of Attractions, Wildlife, Playgrounds, Adventure, and Wellness. Additionally, the campaign will showcase the lesser-known and unexpected sides of Singapore with specially curated experiences centered around Singapore’s cultural precincts (e.g. Chinatown, Joo Chiat/Katong, Kampong Gelam, Little India).

As part of STB’s international recovery campaign, “SingapoReimagine”, visitors can look forward to a varied mix of reimagined experiences in Singapore, from exciting new attractions and novel dining concepts, to wellness retreats and sustainable experiences.

1 From  Jan  to  June 2022, Singapore welcomed approximately 689,000 visitors from Indonesia, Malaysia, Thailand, Vietnam, Philippines, Myanmar, Cambodia, Laos, Brunei and Timor-Leste. Indonesia took the top spot with 282,000 arrivals, followed by Malaysia (139,000), Philippines (81,000), Vietnam (80,000) and Thailand (58,000).


Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.