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“Colours by Europe. tastes of excellence.” campaign launches retail events and promotions in Thailand

Author: Theodore Koumelis / Date: Fri, 01/14/2022 - 09:56

Discover a dazzling range of authentic agricultural food and beverage products from Europe as the European Union (EU) launches a series of retail events and promotions with partnering retailer - Central Food Retail Co., Ltd. Under Central Retail.

BANGKOK, THAILAND – Colours by Europe. Tastes of Excellence campaign, which presents and promotes European Union (EU) agricultural food and beverages products, launches its first in a series of retail activations in Thailand on 15 th October, 2021.

The EU is well known for their safe and quality food. The upcoming retail events and promotions will highlight tasty, quality, safe, authentic, and sustainable EU food and beverage products ranging from meat and dairy products, fruits and vegetables to pasta, cereals, oils, sweets, wines, beer, spirits, and more at Central Food Hall. You can buy and enjoy them with peace of mind because stringent production standards and quality controls are guaranteed for the products through the whole production chain, from farm to fork and at the same time to ensure environmental, social and economic sustainability.

Discover the 300 EU food products on promotion starting this October at Central Food Hall! with exclusive promotions on the featured products. Consumer will receive a limited-edition cotton shopping bag with a minimum spending of 500 Baht and above on the featured EU products on promotion. Consumers can also participate to our lucky draw and stand a chance to win EU food prizes. You can also visit the campaign’s online sales channel to access all the featured delicious and high-quality EU food products in our exclusive promotions during the campaign period at LINK, Grab application, and Personal Shopper service on LINE @TopsThailand. The series of 4 retail activations will be promoted via in-store displays and promotions, social media, PR and KOLs. Explore the tastes of excellence by visiting our physical booth, or spot our food truck, or visit our online sales channel from now till January 2022. We will be having engaging content and promotions with in-store activities at our upcoming events in the following Central Food Hall stores:

15 th – 28 th October, 2021 @Central World
10 th – 23 rd November, 2021 @Central Ladprao
15 th - 21 st December, 2021 @Central Bangna
5 th – 18 th January, 2022 @Central Chidlom.


Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.