Cox & Kings' Social Media Campaign Wins PATA Gold Awards 2017
Cox & Kings Ltd., the oldest travel company in the world and also one of the leading holidays and education travel group, has won the prestigious Pacific Asia Travel Association (PATA) Gold Award for its 'Forever Young' campaign in the Marketing Media - Social Media category. The award ceremony held at The Parisian Macao recognized 31 outstanding entries that were selected by an international panel of experts.
Peter Kerkar, Group CEO, Cox & Kings (C&K) said, "Social Media has the power to influence consumer choices. When an effective campaign like Forever Young translates into required awareness and action, it reflects our efforts in building innovative and impactful consumer engagement initiatives. The campaign has been highly successful in changing perceptions and positioning Thailand as a safe destination for solo women travelers."
He added, "We are extremely happy to know that the effectiveness of the campaign is recognized at such a prestigious platform among esteemed organizations."