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Partnerships Group and Shangri-La Group deepens strategic partnership

Date: Mon, 03/08/2021 - 07:00

Diversifying products and services for all travelers. Group, a leading global travel services provider, has extended its partnership with Shangri-La Group, an iconic Asian luxury hotel group, operating Shangri-La, Kerry, JEN and Traders brands, to provide diversified products and services for all travelers.

The agreement is a new milestone for both companies as they continue to work together to grow the international business as well as cementing their presence in regional markets. The partnership not only deepens the current cooperation between Shangri-La Group and Group but also offers travelers a comprehensive range of products, services, member privileges and benefits. Both companies laid out plans to strengthen their cooperation to benefit mutual guests through enriched offerings and rewards, with collaboration supporting the diversified demands from inbound and outbound guests staying at one of the many Shangri-La Group properties around the world.

With over two decades of experience and presence in the travel market, Group enables and supports Shangri-La in reaching a broader customer base with enriched products and offerings. From providing accommodation reservation, transportation ticketing, package tours, corporate travel management to an array of many more services for travelers, this joint partnership adds to the choices and value for customers.

This new cooperation enables 300 million-plus Ctrip high-end members to access to the Shangri-La Golden Circle Programme across Shangri-La’s portfolio of over 100 hotels globally.

General Manager of Accommodation Platform Products, Group, Bruce Du said “We are extremely excited with this new partnership as we are consistently enriching accommodation inventory for our travelers and ensuring that we remain their go-to travel companion. We look forward to continuing our exciting future with the Shangri-La Group.”

Pippa Williamson, Senior Vice President of Sales & Distribution, Shangri-La Group said, “We are excited about growing our partnership with Group. With this increased cooperation, we have the opportunity to launch our flagship store on, strengthening engagement with our guests booking with Ctrip and making the Shangri-La experience a more rewarding and joyful one for our members and guests.”