The "Tourism + Convention & Exhibition" campaign showcased Haikou's rich tourism resources and policy incentives for exhibition industry.
Haikou, China – The Bureau of Tourism, Culture, Radio, Television and Sports of Haikou and China Council for the Promotion of International Trade Haikou Sub-council jointly organized a Haikou city branding campaign at the IMEX Frankfurt 2019.
The "Tourism + Convention & Exhibition" campaign showcased Haikou's rich tourism resources and policy incentives for exhibition industry. Meanwhile, the 2019 Haikou Tourism Promotion Event (Frankfurt) was attended by more than 60 attendees.
Fu Tianfang, Director General of Haikou Tourism, Culture, Radio & TV and Sports Bureau, said: “Haikou cherishes the communication and cooperation with Germany in tourism and culture and looks forward to the integrated development of international tourism, conventions and exhibitions to harness the comparative advantages and expand both sides' tourist markets.”
During the networking event, Isabella Hou, ASTA China Chapter President, presented Haikou's unique charm and rich tourism resources under the theme of "More Than A Costal City - Haikou, China".
Haikou will host the 2019 World Tourism Exchange (WTE) from 20-25 October.
Also during the IMEX Frankfurt 2019, the Haikou delegation signed a Memorandum of Understanding China Tours and Sino-German Business Communication Association for long term cooperation.