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Thailand highlights diverse attractions and sustainable tourism strategies at CITM 2024 in Shanghai, targeting premium Chinese travelers with immersive experiences.

South Korea offers immersive learncation experiences, from K-pop workshops to cultural crafts and tech programs, blending education with travel.

Agoda highlights Asia-Pacific’s best stargazing destinations for the Geminid meteor shower, offering travelers ideal spots to witness this celestial spectacle.

"Tian Gong Kai Wu," inspired by Jiangxi's Song Yingxing, captivates audiences nationwide, boosting interest in Jiangxi's ancient streets and villages.

Tourism Malaysia secures “Destination of the Year” at TripZilla Excellence Awards 2024, highlighting its cultural richness, innovation, and hospitality.

Philippine senators advocate for a higher tourism budget, highlighting DOT's impact on economic growth and need for a whole-of-government strategy.

Thailand targets 1.27 million European tourists in 2025 through luxury partnerships and campaigns, boosting high-spending travel experiences.

Thailand’s marriage equality law could bring 4 million extra visitors and USD2 billion annually, elevating its status as an LGBTQIA+

Cardamom Tented Camp in Cambodia adds three premium river view tents for immersive nature experiences, enhancing its eco-friendly accommodation offering.

Airbnb sees rising interest in Chiang Mai, with international searches up 30% during festivals and strong growth from Chinese, Japanese,

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