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Minister Sandiaga Uno targets enhancing Indonesia’s tourism through strategic collaborations with Japan and Australia, aiming to increase tourist arrivals and strengthen the creative economy.
In a strategic effort to bolster tourism and creative economy sectors, Minister of Tourism and Creative Economy of the Republic of Indonesia Mr. Sandiaga Uno of Indonesia has actively sought collaborative avenues with Japan, highlighting Indonesia’s commitment to enhancing its tourism appeal and creating job opportunities. During his visit to Tokyo, Minister Uno engaged with the Japan Tourism Agency, underscoring the potential to increase Japanese tourist arrivals to 500,000 by 2024. This ambition is supported by the establishment of formal cooperation frameworks, including memoranda of understanding, aimed at mutual benefit. The envisioned cooperation encompasses experience exchange, capacity building in event organization, training, and education to uplift skills within the hospitality and tourism sectors, alongside improving connectivity.
Minister Uno expressed admiration for Japan’s event organization prowess, as seen in the Tokyo 2020 Olympics and notable international events, proposing these models as benchmarks for Indonesia’s tourism enhancement strategies. Japan’s significant contribution to Indonesia’s tourism, with 220,000 arrivals in 2023, underscores the importance of this partnership. Additionally, the positive assessment by the Japan Tourism Agency of Indonesia’s human resources and the potential for reciprocal learning, especially from Indonesia’s G20 presidency insights on Community-Based Tourism, further solidifies this collaborative pathway.
Expanding his cooperation efforts beyond Japan, Minister Uno also explored partnerships with Australian travel agencies, including Flight Center, to increase Australian tourist influx to Indonesia. This initiative aligns with the broader goal of achieving 14.3 million foreign tourist visits in 2024, showcasing Indonesia’s stable economic and political landscape post-election to potential Australian investors. Through these diverse international engagements, Minister Uno demonstrates a comprehensive approach to promoting Indonesia’s tourism sector, leveraging international cooperation for enhanced visibility and economic growth within the tourism and creative economy domains.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
