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International Place Branding Association Conference 2024

IPBA Conference

The International Place Branding Association Conference (IPBA 2024) will convene at Chulalongkorn Business School, Bangkok, showcasing global place branding insights.

The 8th Annual International Place Branding Association Conference (IPBA 2024) is set to take place from October 30 to November 1, 2024, at the prestigious Chulalongkorn Business School in Bangkok, Thailand. Building on the significant achievements of previous events, including those held in locations such as London, Swansea, and Barcelona, this year’s conference promises to further enrich the discourse in place branding.

IPBA 2024 seeks to attract scholars, practitioners, and students from various fields including nation branding, public diplomacy, and destination branding. This event serves as a pivotal platform for exchanging ideas, fostering collaborations, and advancing the professionalization of place branding. Attendees will have the opportunity to engage with thought leaders and peers, explore innovative concepts, and share best practices.

Contributors are encouraged to submit research papers, panel proposals, and case studies by May 5, 2024, through the Easychair platform. The conference also features a diverse rate structure, including early bird discounts and special rates for students, ensuring accessibility for all participants. Detailed payment options are available, including credit card and bank transfer, to facilitate seamless registration.

Registrations are open until October 2, 2024, with an early bird deadline on September 15, 2024. The registration fee includes access to all sessions and panels, conference materials, meals, and special events such as the gala dinner. Attendees are advised that cancellations are subject to a 50% refund if notified 30 days prior to the event start.


International Place Branding Association
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Chulalongkorn Business School, Chulalongkorn University
Chaloem Rajakumari 60 Building Phaya Thai Rd, Phatumwan Pathum Wan, Bangkok
Bangkok, 10330 Thailand
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+66 2 218 5758
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