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Innovation in Safety Videos

Air New Zealand launched Kiwi-as safety video and already begun a homegrown hit

Author: Theodore Koumelis / Date: Fri, 11/09/2018 - 03:00
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Air New Zealand's It's Kiwi Safety video cast
Air New Zealand's It's Kiwi Safety video cast

Air New Zealand's latest safety video It's Kiwi Safety has been viewed more than six million times in 24 hours.

The safety video is backed by the soundtrack It's Kiwi a remake of the popular RUN-DMC song It's Tricky and In the Neighbourhood by Sisters Underground, produced by Josh Fountain of Auckland's Golden Age Studios.

It's Kiwi Safety is the largest scale safety video Air New Zealand has ever produced, with a 600-strong cast.  The video stars well-known Kiwi actor Julian Dennison, local musicians Kings, Theia and Randa as well as talent from 30 community groups across the country, including the Rewa All Stars dance crew from Auckland, surf lifesavers from Dunedin, curlers from Maniototo in Central Otago and the Mosgiel Brass Band. 

The safety video was filmed at various New Zealand locations in Auckland, Wellington, Dunedin, Balclutha, Hokitika, and Naseby in Central Otago.  It also features a number of Air New Zealanders including cabin crew, pilots, engineers, loaders and airline staff from Dunedin Airport.

Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says this new safety video celebrates New Zealanders in a fun and energetic take on the airline's famous safety videos.

"It's Kiwi Safety is all about celebrating great Kiwi talent and the diverse groups which make up New Zealand, as well as a number of fantastic locations.  We know this video will make people proud to be New Zealanders – but will also showcase our unique Kiwi culture to the world."

"We've never had so many people in one safety video before or filmed in so many locations. It's also been great to change up our formula and do a safety video in the style of a music video.  We're sure everyone is going to love the remixed track It's Kiwi – while at the same time getting our key safety messages."

Air New Zealand's safety videos have collectively generated more than 157 million views online to date along with significant international media exposure.  It's Kiwi Safety is the 18th safety video where the airline has taken a creative approach.

To celebrate its latest safety video Air New Zealand has also released its November Kia Ora inflight magazine with six different covers to showcase a number of the safety video's stars. This is the first time in the magazine's history the monthly publication has been released with six different covers. 

ABOUT THE AUTHOR

Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.