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Air New Zealand debuts collaboration with Magic Leap and Framestore

Author: Theodore Koumelis / Date: Fri, 12/07/2018 - 02:04

Air New Zealand has established partnerships with Magic Leap and Framestore to create the Air New Zealand Fact or Fantasy Game of New Zealand.

Air New Zealand has unveiled an initial-concept, New Zealand-themed gaming experience in London, giving Brits a taste of the new technology the airline’s innovating with as it considers the future of travel.

The premium airline which flies to both Los Angeles and New Zealand from London Heathrow, has established partnerships with Magic Leap and Framestore, to create the Air New Zealand Fact or Fantasy Game of New Zealand, yet another project which positions the airline as a technology leader in the industry.

The game can be enjoyed through Magic Leap One which allows up to four players to embark on a digital tourism journey through a magical New Zealand where they’ll be quizzed on their knowledge of the beautiful country.

Magic Leap One Creator Edition is a lightweight, wearable computer that allows digital content to step out of the screen and into the real world. Magic Leap’s technology layers digital objects onto the real world so that light enters the eye as it would with a real object. This means users can see jaw-dropping detail up close and mind-blowing scale from afar.

Players wear Magic Leap One to view a physical 3D map of New Zealand as they are transported to a magical world where they witness a giant kauri tree grow, meet a grumpy Hobbit, get splashed by a breaching whale, and have a bird’s eye view of a helicopter bungy jump.

The airline’s General Manager of Global Brand and Content Marketing, Jodi Williams, says the airline views its partnership with Magic Leap as an important step towards understanding the part spatial computing could play in the future customer experience both on the ground or in the air.

“By getting in early and being both a developer and creator we have been able to test and learn, creating an incredible platform from which to explore the potential of this technology as part of our Future Aircraft Cabin Experience programme including concepts such as being able to reframe customers’ perceptions of the physical cabin environment.

This first concept stemmed from the idea of getting together to play a board game when travelling with family and friends. From this creative inspiration, we developed a multiplayer game where up to four players are immersed in a mixed reality world that brings New Zealand to life to both inspire and educate travellers.”

Magic Leap, Chief Business Officer, Rachna Bhasin says “We love working alongside partners such as Air New Zealand and Framestore, both have an appetite for exploration and innovation and it’s been amazing to watch how they’ve leveraged Magic Leap’s technology to bring their initial creative vision to life.”

Framestore CEO Sir William Sargent says: “We are storytellers at Framestore, first and foremost; innovation courses in our veins. The promise of mixed reality excites us enormously, and we are delighted that this project with Air New Zealand and Magic Leap provides us with the chance to show the world the extraordinary potential of this new medium, as we experiment with new ways to share narratives.”

Harnessing new technologies to connect with existing and future customers is a strategic priority for Air New Zealand. The airline has recently experimented with an AI human ambassador, as well as various virtual reality applications.


Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.