Jetwing Travels is the proud winner of the prestigious PATA Gold Award in the Marketing Media category for their entry "The Island Diaries" as announced last week. The Pacific Asia Travel Association's (PATA) Gold Awards recognize exceptional achievement in a variety of endeavors, bringing acclaim to the best the travel industry has to offer. The winning projects set industry standards for excellence and innovation, serving as examples for others to follow. The winning project for Jetwing Travels, The Island Diaries compiled by the Jetwing Travels Marketing Communications Team and produced internally, is a key tool used to effectively communicate with all its customers; both direct clients as well as agents worldwide.
The name "Island Diaries" symbolizes a Sri Lankan travel journal or a personal travel diary seeking to be both informative as well as interesting in delivering its message. It consists of numerous tourism related elements; product updates and news updates, recommended travel experiences, peer reviews and travel insights providing a rich source of destination information and a key communication tool between Jetwing Travels and its existing and potential customers worldwide and is strong in promoting the destination through storytelling and visual narratives. What's striking about "Island Diaries" is the way the newsletter has been able to foster such deep and loyal readership.
The layout expertly and creatively constructed around the concept of travel experiences including a personally written introduction from the Managing Director of Jetwing Travels, Ms. Shiromal Cooray, is innovative in design and creative in presentation.
"We are very proud to see such a deserving brand win such accolades. As the only Sri Lankan Destination Management Company and as well as the only Sri Lankan company to receive an award from PATA for 2017 we are indeed honoured and pleased to bring recognition to both Jetwing and Sri Lanka and this will inspire us to further continue our efforts", said Ishanth Gunewardene, Head of Marketing for Jetwing Travels.
This award recognizes and adds to the list of many accolades received by "Jetwing", Sri Lanka's premier hospitality brand known as the "Home of Sri Lankan Hospitality", involved in all aspects of the Leisure Industry of Sri Lanka and is an affirmation of the good work being done and no doubt bodes well for its future efforts in contributing to Sri Lanka's tourism effort in creating awareness of the potential of the destination and all it offers to the international traveller.