Australia’s premier convention, exhibition and entertainment venue reinforces Asia’s confidence in Sydney with four-city tour.
International Convention Centre Sydney (ICC Sydney) executive team has returned from its second highly successful, and now annual, CEO Asia Roadshow series to strengthen regional ties and attract more meetings to Australian shores.
Over the course of the tour, ICC Sydney visited Tokyo and Singapore as well as Shanghai and Guangzhou to meet business event agents, corporate firms, associations and media. Guests from Beijing and Shenzhen were also in attendance.
Representatives from the professional services, technology, science, health and education sectors heard about the venue’s world class facilities, industry leading services and latest achievements, layered with expert insights from ICC Sydney’s CEO, Geoff Donaghy.
Guests were impressed by a raft of sensory experiences, including sampling flavours from ICC Sydney and being transported to sunny Sydney via a virtual reality encounter.
CEO of ICC Sydney, Geoff Donaghy said the team received resoundingly positive feedback across the board, setting a strong foundation for market growth.
“We are delighted with the positive reception our second tour of the region has received and the interest of Asia-based clients to bring their events to Sydney, with many booking for the first time.
“We have only just touched down in Australia and already we have seen direct outcomes with events confirmed, new site tours scheduled and dozens more events added to the pipeline.”
Donaghy said it is clear ICC Sydney’s strategy to position the venue to the forefront of decision markers’ minds in Asia and increase their understanding of ICC Sydney’s business model is working.
“Hosting an event series tailored for each city proved to be the ideal format to reengage with existing clients and forge new relationships, delivering an authentic and immersive Sydney experience.
“Indeed, our Legacy Program and genuine community connections alongside our team culture, world-leading design and ability to accommodate any event format, resonated strongly with guests. We equally listened to representatives convey the nuances of their delegate audience and how we can continue to support them to tailor their event requirements accordingly.”
Donaghy reiterated that ICC Sydney will continue to build its presence in Asia with the support and close collaboration of the city’s international bidding experts BESydney as well as Business Events Australia to cement Sydney’s reputation as a first-choice destination for business events and meetings.
“There is a significant opportunity for the Australian business events industry to continue opening up pathways between Asia and Australia and plans are underway for our 2020 Roadshow Series.”