TAT's 'Open to the New Shades of Thailand' marketing concept encourages visitors to discover a new perspective on Thailand, at both old and new places and attractions.
The Tourism Authority of Thailand (TAT), in collaboration with Bangkok Airways, Thai Airways International and EVA Airways, welcomed international travel agents and media at the 'Open to the New Shades of Thailand' at the Nai Lert Park Heritage Home.
TAT's 'Open to the New Shades of Thailand' marketing concept encourages visitors to discover a new perspective on Thailand, at both old and new places and attractions. There is more attention given to enjoying unique local experiences and inclusive tourism, reflecting Thainess and the Thai people's warmth in welcoming visitors.
More than 300 international travel agents and media attended the event; buyers from China, Americas, Japan and Middle East region and Thai sellers.
Mr. Yuthasak Supasorn, TAT Governor, said: "This is a fam trip on a grand scale and its purpose is to inform participants about the TAT's new marketing concept 'Open to the New Shades of Thailand'. What better way to do this than to give them first-hand experience in Thailand."
From left: EVA Air's General Manager Thailand Mr. Andrew Chen; Thai Airways International's Director Brand and Advertising Department Mr. Kittiphong Sansomboon; TAT Deputy Governor for Policy and Planning Chattan Kunjara Na Ayudhya;Mrs. Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing - Europe, Africa, Middle East and Americas; Mr. Yuthasak Suparosn; TAT Governor; Mr. Santi Chudintra, TAT Deputy Governor for International Marketing - Asia and the South Pacific; Mr. Tanes Petsuwan, TA Deputy Governor for Marketing Communications; and Bangkok Airways' Europe, Americas, Australasia & Africa Sales Mr. Chulin Kocharoen
Amazing Thai traditional food
The Nai Lert Park Heritage Home