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- Social networks are massive, somewhat unpredictable places, and doing business successfully on them requires a shift in approach
- Business author Penny Power gives a few tips on this new kind of business in a new web TV show
Normally, in the world of business it pays to be methodical and process oriented. The more you can remove random external events from the equation, the more control you have over your destiny.
This view is starting to change however, having been shaken up by the rise of social media and social marketing.
According to business author and social networking specialist Penny Power, in the new Web 2.0 business environment, serendipity and randomness can be your friends.
In fact, in her new TV show, Power recommends staying as open as possible to the accidents and coincidences that can emerge on social networks. Think twice before you filter, she says.
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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
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