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- Product packaging provides a key opportunity for brands to create communicate their values and identity
- In a new business TV show, the founders of UK drinks brand Innocent tell the story of how their distinctive bottles came to look the way they do
“What we you put on the back of the label?” This was the question that faced the makers of Innocent smoothies early in their career when they were developing the product packaging for their new products.
Not wanting to bore or intimidate their customers with obscure legal mumbo jumbo, they decided to use the space to write personal little messages expressing what their company was all about.
Their creative response to this little challenge helped their company grow in popularity to be one of the best-loved brands in the UK.
In a new business TV show, the founders of Innocent drinks talk about their business development story and discuss their unconventional approach to typical business tasks.
For up-to-the-minute business advice from leading social marketing and business experts, choose from over 600 business TV shows on yourBusinessChannel. New shows are produced every day, and all are free to view. For more in-depth help and consultancy, apply to join The Results Team.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
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