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- The downturn has not only seen retail spend drop, but consumer behaviour has also changed markedly
- In a new business TV show, experts from PricewaterhouseCoopers share advice on making it through the rocky times ahead
Successful businesses need rational, analytical minds as much as entrepreneurial flair – and in a recession such as we are currently experiencing, it’s time to get the calculators out!
According to leading consultants at PricewaterhouseCoopers, one of the keys to surviving the downturn is to identify exactly what is causing declining revenues, beyond the superficial “customers are spending less” analysis.
When business owners can get a more detailed view of the factors behind the changes in consumer behaviour that are affecting them. This will probably require insightful research, skilful analysis and number crunching.
You can hear the consultants discuss this in more detail in this free business TV show.
In today’s economic climate, your business needs to do more than just wheel out the same old tired marketing strategy year after year. For new ideas, campaigns, and tools you can rely on, apply to join The Results Team – an innovative, results based marketing initiative run by yourBusinessChannel.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
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