New managing director to lead Select Hotels

Mr Ralph Kelly has been appointed as the new Managing Director for Select Hotels & Resorts…

Mr Ralph Kelly has been appointed as the new Managing Director for Select Hotels & Resorts and he will oversee the planned major expansion and development for the marketing group.

Mr Kelly comes to Select from his previous role of over two years as Senior Vice President of Sales & Marketing for Rendezvous Hotels & Resorts International, where he directed the expansion of the brand internationally and developed all new marketing and sales systems and collateral. He played a pivotal role in growing the company from seven to 15 hotels in a two year period, while at the same time putting in place key platforms to ensure revenue and profit generation.

Previously, he spent six years with Accor Hotels as Director of Sales & Marketing Leisure spanning the three higher brands of Sofitel, Novotel and Mercure and was instrumental in constructing the franchise model for the re-launched All Seasons brand.

Ralph has extensive sales and marketing background as well as a sound understanding of hotel operations and has been a key player within the travel and hospitality industry, says Richard Rosebery, Executive Chairman of Select. In his 20-plus-year hospitality career, Ralph has worked at the property, regional, national and global levels, within first-class, full-service and premium-branded properties that are typical of our portfolio. He brings a full complement of leadership, operations and marketing skills and adds seasoned depth to our senior management team.

Ralph Kelly enthuses We will provide our existing members with intuitive distribution and increased representation across a variety of channels. We will look at an aggressive acquisition program to increase our network which will provide significantly increased exposure for the group to both industry and direct to consumers. Properties will see increased benefits from strong brand management that will generate higher revenue and occupancy.

Mr Rosebery further states, Select Hotels & Resorts International is entering an exciting new phase of development and we are thrilled to welcome Ralph Kelly who will bring a wealth of expertise and experience in marketing and sales operations to the Select team. We believe the Select Members will reap the rewards of the expanded services and benefits that Ralph is aiming to develop.

Mr Kelly will take up the appointment on 9th July.

Follow TravelDailyNews Asia-Pacific in Google News