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The PVRTC 2022 grooms upcoming business event groundwork in Penang and Malaysia

Author: Tatiana Rokou / Date: Mon, 04/25/2022 - 10:09
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With less than a week until the roadshow, PVRTC 2022 will host a virtual forum on each day of the event, bringing together travel and business event experts from both China and Penang to address future trends and the post-Covid19 travel and business event environment.

PENANG, MALAYSIA - The second Penang Virtual Roadshow to China 2022 (PVRTC 2022) will take place from the 20th - 22nd of April, with the goal of showcasing 26 of Penang's top tourism and business events products in order to maintain Penang's destination presence and networking at key regional China markets in Beijing, Shanghai, Shenzhen, Guangzhou, and Chengdu.

With less than a week until the roadshow, PVRTC 2022 will host a virtual forum on each day of the event, bringing together travel and business event experts from both China and Penang to address future trends and the post-Covid19 travel and business event environment.

There will also be a session each day that will provide insights on the
i) Evolution of Business Events/ MICE Market In China,
ii) Creative Incentive- Hyper-Personalisation And Art to Elevate Experiences, and
iii) The Rise Of Millennials And Gen Z - Driving Force With Technology.

The following are the specifics of the forums that will take place from 10.30 a.m. to 11.30 a.m. (GMT+8) on all three days:

Wednesday, 20th April 2022 | 1030-1130

FORUM 1: EVOLUTION OF BUSINESS EVENTS / MICE MARKET IN CHINA

Moderator :

Alicia Yao - VICE Chairman of China Business Event Industry Committee,CCOIC CCC

Panelist:

1. The Hon. Yeoh Soon Hin- Penang State Executive Councillor for Tourism and Creative Economy (PETACE)
2. Waikin Wong- Regional Director Asia Pacific -ICCA Asia Pacific Office
3. Mr Brick Zhao - Director, WTA
4. Ms Deng Qing - Secretary general, WCCO

Thursday, 21st April 2022 | 1030-1130

FORUM 2: CREATIVE INCENTIVE: HYPER-PERSONALISATION & ART TO ELEVATE EXPERIENCES

Moderator :
Ms Molly Zhu
Vice Editor-in-Chief MeetingsChina Magazine
Editor-in-Chief World Tourism IP
Vice Secretary General China Meetings Industry Convention (CMIC) Meetings China

Panelist :

1. Ms Mint Leong - Managing Director of Sunflower Holiday Sdn Bhd, Deputy President of Malaysian Inbound Tourism Association (MITA) and Secretary General of World Research Travel Organization (WRTO) Malaysia Chapter
2. Madam Cheong Mei Fong- Vice President of Penang Art Society
3. Mr Lee Khai- Chairman of Penang State Art Gallery/ Advisor of Penang Art District
4. Ms. Chen Jing- Purchasing & Marketing Director of CreditEase

Friday, 22nd April 2022 | 1030-1130

FORUM 3: THE RISE OF MILLENNIALS & GEN Z: DRIVING FORCE WITH TECHNOLOGY

Moderator : Mr Edward Aeruthayan- Digital Event Specialist of Medical Conferences Partners

Panelist:
1. Mr Jason Teh- Managing director of PICO Malaysia/Chairman of MACEOS Youth
2. Ms May Ng - Marketing Manager of Digital Penang
3. Mr Zhang Wei - Vice President of Comfort International M.I.C.E. Service Co., Ltd.
4. Ms.Su Jing - Meeting & Conference Operation Director of Xinhua Zhiyun Technology Co.Ltd

The roadshow allows PCEB to present Penang's best and most recent offerings in order to attract more business events groups from China, as hosted buyers are outbound market decision makers with considerable experience organizing trips or events in many outbound places. Only qualified buyers are eligible to attend our roadshow in order to ensure that the buyers are appropriate matches for participating exhibitors. Hence, PVRTC 2022 will bring together 400 pre-qualified

Chinese buyers from the wider travel, business events, corporate and association meetings and incentive industries with Penang's top exhibitors from Hotels, Convention Center, Unique Venues, Destination Management Company (DMC), Professional Conference Organiser (PCO) and Event Organisers.

Participating Exhibitors:
1. Ac Hotel Penang Bukit Jambul
2. Ace Conferences
3. Ascott Gurney Penang
4. Asian Overland Services Tours
5. Cititel Hotel Penang
6. Hard Rock Hotel Penang
7. Hotel Neo+ Penang
8. Iconic Hotel Penang
9. Ixora Hotel
10. Lone Pine Hotel Penang
11. Malaysia Airlines
12. Mercure Penang Beach
13. Parkroyal Penang Resort
14. Pearl Holiday (M) Travel & Tour Sdn Bhd
15. Penang Convention & Exhibition Bureau
16. Penang Hill Corporation
17. Royale Chulan Penang
18. Setia Spice Convention Centre
19. Sunflower Holidays Sdn Bhd
20. Sunway Hotel Georgetown, Penang
21. The Prestige Hotel
22. The Top Penang
23. The Wembley - A St Giles Hotel, Penang
24. Tourism Malaysia
25. Tropical Spice Garden Sdn. Bhd.
26. Vouk Hotel

ABOUT THE AUTHOR

Tatiana Rokou

NEWS EDITOR

Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.