Travellers make quick domestic bookings which showed that there are more impulsive decisions to travel with shorter booking times.
SOTC Travel has observed huge demand in travel bookings for the upcoming festive season, with an overall growth of 15-20% for domestic destinations and international destinations. While festive season in India has been consistently perceived as time with family and loved ones, SOTC has observed a major shift in focus where travel enthusiasts are keen on taking advantage of the public holidays for quick getaways during this period.
SOTC has observed that the new age traveller finds festive breaks as a perfect holiday opportunity to escape from their monotonous city life routine. There is a huge demand pouring in from different parts of the country for travel during festive season. It has been observed that an increasing number of queries have been received from cities like Mumbai, New Delhi, Kolkata, Chennai etc. from families, millennials and DINKS. Among domestic destinations, Kerala, Andaman, Rajasthan, Goa and Himachal are the flavours of the season while North-east has emerged as the most popular destination, while Dubai, Hong Kong, Singapore and Thailand have emerged as favourite international destinations. New emerging destinations such as Egypt, Azerbaijan, Eastern Europe (Czech Republic, Slovakia, and Hungary) are growing in popularity.
SOTC has observed that people have been impromptu and more adventurous with their travel decisions. Travellers make quick domestic bookings which showed that there are more impulsive decisions to travel with shorter booking times. Adventure enthusiasts and millennials crave for unusual and newer experiences. They are more intrepid and prefer experiential travel over the traditional sightseeing and guided tours; they want to explore their vacation spots on road, through cruises, explore new cuisines and get a bite of the local scene.
In a focused plan to target consumers across key metros and sub metros, SOTC has strategically planned its unique “Super Holiday Sale” to catalyze this demand. The attractive spot-offers and special discounts promising priceless experiences at the lowest offer are intended to drive demand in this crucial booking window for the upcoming holiday season. SOTC believes that this is a great opportunity for travellers to maximize on the discounts and offers available.
Mr. Daniel D’souza- Head of Sales, India & NRI Markets & E-Commerce SOTC Travel said “With festive season approaching soon, at SOTC Travel we have observed that the new age travel enthusiasts are keen on exploring new destinations for vacations in India and abroad. Several other factors like competitive pricing of airfare and accommodation add impetus to this as well. We have also observed an upward growth of 35-40% with people preferring to book their holidays 2-3 months in advance for international destinations.”