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Cambodian Travel Agents met with Malaysian Travel Partners in tourism workshops

Malaysia and Cambodia B2B Meetings

Tourism Malaysia collaborates with Cambodian travel agents in seminars held in Siem Reap and Phnom Penh to foster partnerships with Malaysian travel industry counterparts. The aim is to promote Malaysia as a preferred travel destination and boost tourism revenues.

SIEM REAP, CAMBODIA – Tourism Malaysia is intensifying its global marketing endeavors by orchestrating seminars in Phnom Penh and Siem Reap. These seminars are enriched with dynamic business-to-business (B2B) sessions and productive networking luncheons, designed to foster potential collaborations between Malaysian players in the tourism industry and their counterparts in Cambodia.

Spanning from the 7th to the 12th of August 2023, the event facilitated meetings between 80 Cambodian travel agents, along with local media representatives from Phnom Penh City, and 35 Cambodian travel agents from Siem Reap Province. They engaged with 14 Malaysian travel trade partners, encompassing travel agents, hotels, resorts, and proprietors of tourism products.

Leading the Malaysian delegation is Ms. Zalina Ahmad, Deputy Director of the International Promotions Division (Southeast Asia) at Tourism Malaysia. Among the notable attendees are representatives from prominent entities such as Malaysia Airlines, AirAsia, Lanmei Airlines Cambodia, AnCasa Hotels & Resorts, Grand Ion Delemen Hotel Genting Highlands, Holiday Inn Express & Suites Johor Bahru, ibis Hotel Kuala Lumpur City Centre, Mercure Kuala Lumpur Shaw Parade, Asia Delight Tours & Travel, Columbia Leisure, E Like Travel & Tours, GIT Tours & Travels, Harvest Vacations, and Marine Discovery Holidays.

Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, conveyed his optimism: “We eagerly anticipate forging close collaborations with local travel agents in Cambodia and are grateful for their steadfast support in promoting Malaysia. As more direct flights connecting Cambodia to Kuala Lumpur are on the horizon, Malaysia is undeniably the preferred travel destination within this region.”

He further emphasized, “Additionally, Tourism Malaysia’s Marketing Representative in Cambodia, Ms. Pot Rany, is wholeheartedly prepared to facilitate and endorse new travel package initiatives that will attract more Cambodian tourists to Malaysia. Therefore, we aspire to motivate and empower our counterparts to confidently showcase and market Malaysia, ultimately leading to their own business success.”

Malaysia has set a target to attract 16.1 million international tourist arrivals, generating RM 49.2 billion in tourism revenue this year. In 2022, Malaysia welcomed 39,823 tourists from Cambodia, and this encouraging trend is poised to surge, with 18,118 Cambodian tourists recorded in the first quarter of the current year.

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