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BE @ Penang 2023: A Catalyst for Change in the Business Events Industry

BE @ Penang

BE @ Penang 2023, hosted by PCEB, transformed the business events landscape with innovative insights from industry leaders, emphasizing sustainability, technology trends, and global opportunities in research travel.

Penang, Malaysia: The Penang Convention & Exhibition Bureau (PCEB) successfully hosted the 8th edition of BE @ Penang, a leading conference for business events professionals, on December 7 & 8, 2023, at the Setia Spice Convention Centre. The theme “BE Reinvents” set the tone for a transformative journey, highlighting the necessity for innovation and adaptation in the ever-evolving landscape of business events.

Keynote Highlights and Industry Insights

Julius Solaris

Julius Solaris, a renowned figure in the event industry, delivered a keynote presentation that captivated the audience. His insights into event trends and technology for 2024 were particularly enlightening. Key takeaways included the competitive advantage of rapid response to RFQ enquiries, the increasing integration of virtual reality in events, readiness for potential crises, and the transformative role of content in the business events sector.

Adding gravitas to the event, Mr. Azman Haji Tambi Chik, CEO of Malaysia Convention & Exhibition Bureau (MyCEB), acknowledged PCEB’s role in shaping Malaysia’s future in business events.

Embracing Sustainability and Innovation

Fong Yit Meng and Datin Lorela Chia

Ts. Fong Yit Meng and Datin Lorela Chia underscored the significance of Environmental, Social, and Governance (ESG) reporting in optimizing business processes. Their focus on data-driven waste management, the importance of sustainability reporting, and the roadmap of compliance, ownership, and stewardship outlined a sustainable future for the industry.

Prof Dr. Yang Zhen Zhi and Mint Leong

Prof Dr. Yang Zhen Zhi and Mint Leong introduced the concept of Research Travel. They highlighted its global reach and educational value, emphasizing its role in physical and mental development through a blend of outdoor activities, scientific literacy, cultural immersion, and team collaboration.

Transformative Experiences Beyond the Conference

BE @ Penang 2023 extended beyond traditional conference boundaries, offering a platform for networking, learning, and transformation. It reaffirmed its status as Malaysia’s premier business events conference, supported by the Penang State Government.

The event, a blend of professional insights and cultural exploration, served as a beacon, guiding the industry towards a future marked by innovation and transformation. Participants left equipped with strategies to navigate and shape the dynamic world of business events.

In conclusion, BE @ Penang 2023 was not just a conference; it was a milestone in the journey of the business events industry, marking a shift towards a more innovative, sustainable, and globally connected future.

Co-Founder & Managing Editor - TravelDailyNews Media Network

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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