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Penang Convention & Exhibition Bureau

During the tradeshow, PCEB engaged marketing activities to captivate attendees. Teh Tarik and Roti Canai performances were the highlights which

Icon City's strategic location makes it the perfect base for tourists to explore other popular destinations in Pulau Pinang. The

PCEB envisions that the initiative will attract high-value, high-impact events to Penang and bring a positive growth to Mainland Penang.

PCEB has events planned for the coming years, and they are committed to being the centre of excellence to bring

This year, Penang anticipates around 2,500 events with 260,000 delegates, with an estimated economic impact (EEI) of RM1 billion.

Penang’s second virtual roadshow to India early last year attracted 24 buyers and trade visitors registering from various travel trade