Corporate Social Responsibility
With borders closed, Penang’s local creative economy is trying its level best to survive until domestic travel is allowed again soon.
Penang, Malaysia - Local Penang Artisan – Batek-Lah Collection owned by James Lim, known for their unique handmade batik cloth souvenirs, contributed a total of 200 pieces of batik cloth face masks to the PPV frontliners stationed in Setia SPICE Convention Centre – both HCO C and HCO D.
The face masks were distributed orderly through the floor managers in change for both vaccination halls to the frontliners. Witnessing this CSR activity include YB Yeoh Soon Hin (Penang State Exco for Tourism & Creative Economy), Ashwin Gunasekeran (Chief Executive officer of Penang Convention & Exhibition Bureau (PCEB)), En Roslan Omar (Head of Setia SPICE Convention Centre) while also joined by the vaccination centre’s manager and floor manager respectively.
With borders closed, Penang’s local creative economy is trying its level best to survive until domestic travel is allowed again soon. In the meantime, many find other creative ways to continue marketing and publicise their products and services.
“PCEB is always encouraging its partners in the business events industry to find ways to continue marketing themselves as well as their products. The initiatives, no matter how small is to maintain a constant connection and reminder to existing and new clients, as well as create a positive messaging through collaboration,” shared Ashwin Gunasekeran, PCEB’s CEO.
“Not only does this meaningful gesture from Batek-Lah Collection able to showcase their craft through the unique and beautiful handmade batik cloth face masks for the frontliners to pair with their medical-grade ones for additional protection against the COVID-19 virus, but it also gives the creator a sense of achievement and satisfaction to be able to assist and contribute to the fight against this pandemic - in safety and in style,” he added.
“Creative Economy is proven to contribute significantly in achieving inclusive and sustainable societal development. With the Covid-19 pandemic hitting all aspects of Malaysian economy, I am positive that with the right policies and initiatives starting right from the federal level to state and cities, our creative enterprises, especially arts and craft, will recover in due time,” said YB Yeoh Soon Hin in his speech.
“I hope that the public will support our local artisans and purchase batik face masks, which are sustainable, washable and reusable to double mask over their surgical masks. I call upon the people of Penang to proudly wear our local art and be an ambassador for local designs,” he added.