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Accor successfully stages “City of ALL-Accor Live Limitless” brand showcase in Jakarta

Event was officially inaugurated by Indonesia’s Minister of Tourism & Creative Economy.

JAKARTA, INDONESIA – Accor, the region’s largest international hotel operator, has successfully staged its “City of ALL – Accor Live Limitless” event in Jakarta. This spectacular brand showcase took place at the Laguna Atrium, Central Park Mall between the 15th and 19th of March 2023, and featured an array of exclusive offers, enticing discounts and uplifting entertainment for local consumers, travel trade visitors and wedding planners. The event was sponsored by CIMB Niaga and King Koil, with support from Kemenparekraf, Disparekraf DKI Jakarta and other esteemed partners.

“City of ALL-Accor Live Limitless” Jakarta was officially opened on 15th March 2023 by Sandiaga Uno, Indonesia’s Minister of Tourism & Creative Economy. Over the next five days, B2B clients, as well as members of the public who flowed through the mall, were treated to a wealth of attractive offers, including 40% hotel, event, and wedding offers, “Dine with ALL-Accor Live Limitless” vouchers, dedicated Ramadhan promotions and much more at hundreds of participating hotels and resorts, plus brand experiences, live entertainment and special giveaways. A series of bright and inviting booths brought each brand to life, with themes including “Jungle Cruise,” “Javanese Museum,” “Beach Lounge,” “Panoramic Train,” “Wedding Parlour,” “Gardens by the Bay,” “Family Play Area” and the “ibis Family House.”

Visitors were also introduced to the wealth of advantages offered by ALL – Accor Live Limitless – the group’s global loyalty program. ALL- Accor Live Limitless allows members “experience the extraordinary” with extensive rewards, unique perks and exceptional events. The dedicated ALL – Accor Live Limitless mobile app puts a world of benefits at its members’ fingertips.

Speaking at the official opening of “City of ALL-Accor Live Limitless Jakarta”, Sandiaga Uno, Minister of Tourism & Creative Economy, Republic of Indonesia, said: “I am delighted to be here today and would like to thank Accor for holding the “City of ALL-Accor Live Limitless” exhibition in Jakarta, and for retaining its confidence in Indonesia through the global pandemic. The recovery is now well underway and hotel occupancy rates are improving. We appreciate Accor’s support of the government’s efforts to stimulate tourism in Indonesia. The expansion of Accor’s portfolio across Indonesia will undoubtedly contribute to our country’s success”.

Also speaking at the event, Garth Simmons, CEO, Accor South & Southeast Asia, Japan, South Korea & India, commented: “I’m really excited to be here at “City of ALL-Accor Live Limitless”, an immersive exhibition which showcases our hotels and brands. Today, Accor’s network in Indonesia counts with over 130 hotels and resorts, with a pipeline of 43 properties under development in this key market. We look forward to offering more choice and value to those who travel around this incredible country. We are very excited to connect with our esteemed corporate customers and consumers in Indonesia, one of the world’s most important emerging economies and a vibrant market for travel and tourism.”

Trisna L.M.Siahaan, Head of Credit Card, Merchant & Personal Financing Business, CIMB Niaga, stated: “CIMB Niaga’s participation in the “City of ALL- Accor Live Limitless” exhibition forms an integral part of our ongoing support for the growth of the tourism, hospitality and creative industries in Indonesia. We are very happy to continue our collaboration with Accor, which began in 2019 with the launch of our co-branded credit cards – CIMB Niaga World ALL – Accor Live Limitless and CIMB Niaga Platinum ALL – Accor Live Limitless – which offer a wide range of benefits and earning opportunities for our customers when they stay and dine at Accor hotels around the world.”

Accor’s “City of ALL-Accor Live Limitless” event in Jakarta followed the inaugural five-day exhibition in Surabaya, which was hosted from 15-19 February 2023.


Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.