Accor supports Australian arts industry through Gold Partnership with Opera Australia.
Accor announce its Gold Partnership with Opera Australia, Australia’s pre-eminent performing arts company, bringing together two iconic brands to offer unforgettable experiences to both domestic and international guests.
The partnership will see Accor become the preferred accommodation partner for Opera Australia throughout its 2023 season and builds on Accor’s commitment to delivering exceptional experiences for its ALL – Accor Live Limitless loyalty members.
Accor Pacific CEO, Sarah Derry, described the relationship as a natural fit with Accor. “We are delighted to partner with Opera Australia – one of Australia’s most celebrated cultural institutions. We believe that arts are an integral part of our culture, so we’re thrilled to support Opera Australia’s mission to perform some of the greatest music ever written, to as many people as possible.
“Through this partnership, we will provide our guests with unique experiences that showcase the best of Australia’s arts, culture and hospitality. It also allows us to unlock even greater experiences and benefits for our ALL loyalty members as we continue to build and grow our partnerships,” said Ms Derry.
The partnership brings a range of special, money-can’t-buy experiences for members of ALL, including backstage tours, VIP tickets, and an exclusive walk-on role for one of Opera Australia’s upcoming productions.
The partnership will also see cast and crew from the performances make an Accor hotel their home at Opera Australia’s many metropolitan and regional performance locations.
Opera Australia CEO, Fiona Allan, reiterated the great opportunity this partnership represents for both companies and their guests. “Opera Australia and Accor share an unwavering commitment to provide excellence in all that we do, with a firm focus on supporting and presenting exceptional artistic and cultural experiences to local and international audiences.
“This partnership will give us both the opportunity to expand on our existing offerings, combining to elevate those experiences of world-class performing arts and hospitality to a whole new level,” said Ms Allan.
Opera Australia presents more than 600 performances every year to a combined audience of over half a million people. Some of the highlights of the 2023 season include; Madama Butterfly on Sydney Harbour, Miss Saigon, Wagner’s Ring Cycle in Brisbane, and many more.
Opera Australia performs operas, musicals and concerts in venues including the iconic Sydney Opera House, Arts Centre Melbourne, and Queensland Performing Arts Centre in Brisbane.
With more than 350 hotels, resorts and apartments across Australia, opera enthusiasts can book a range of well-appointed, perfectly-placed hotels to stay at before and after the show on ALL.com.
ALL – Accor Live Limitless is the free lifestyle loyalty programme of Accor that goes beyond hotels, to unlock member’s special savings, Reward points, and a range of privileges. Points can be earned on accommodation as well as at thousands of restaurants and bars throughout the Accor network, which can be used to redeem hotel stays and other experiences.
Accor was the first hotel operator in the Pacific to reward their customer’s loyalty with exceptional partner benefits, which include the ability to boost Qantas Frequent Flyer points and the opportunity to attend world-class sporting and entertainment experiences at Accor Stadium and Qudos Bank Area in Sydney.
From luxury to economy, Accor has 19 international brands across Australia, New Zealand, Fiji and French Polynesia, including Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten, Novotel, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore’s SO/ and TRIBE.
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