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Future Market Insights: Rising demand for Ecotel certification in sustainable hospitality sector

EcoFriendly Hotel

Growing global interest in green tourism is propelling the Ecotel certification market, with increasing emphasis on sustainable practices in various sectors of the travel and hospitality industry.

The concept of green tourism is becoming popular globally and this is expected to drive the market for Ecotel certification shortly. Many tourists and travelers across the globe are aware of the concept of ecotel hotels. Hotel guests are also becoming conscious of environmental problems, and many such guests have started considering these problems when choosing accommodation.

Tourists like to contribute to the act of environmental preservation. Ecotels are the trendsetters in the tourism and hospitality industry, where hotel guests want to participate in green practices.

The procedures and standards laid by eco-friendly ecotel hotels are being implemented by most of the tourism wings such as resorts, hotels, restaurants, industrial catering, travel and trade, motels, etc. All these tourism wings encourage guest participation as well, which is expected to generate awareness about the ecotel hotels and sustainable practices.

In ecotel hotels, the concept of reducing, reusing, and recycling is strictly applied to water management. The usage of electricity is also reduced by the use of LED lamps, green buttons, fussy logic systems, etc. Further, the rising awareness about global warming and other environmental ill effects among tourists is generating the demand for ecotels.

What are the Challenges/Restraints Faced by Ecotels in the Global Ecotel Tourism Market?

It is estimated that the construction cost of ecotel hotels is around 10% to 15% higher than regular hotels. However, ecotels try to consistently demonstrate a focused effort on waste reduction and increased operational efficiency.

The extra features such as the green button, building management systems, sewage treatment plant, CFL and LED lamps, de-super heater, cool deck, fly ash bricks, vermicomposting pit, etc. have to be incorporated during the initial stage of construction. This adds focus to the overall construction cost of the hotel. However, some leading global players are investing heavily in ecotel hotels anticipating long-term savings and related benefits.

The tag of Ecotel Hotels is expected to attract travelers and tourists who believe in the concept of responsible tourism. Further, the strict environmental regulations and rules can act as a challenge for the construction of ecotel hotels in environmentally sensitive areas as these hotels need to be constructed keeping in mind the eco norms of the local area.

2018 to 2022 Global Ecotel Tourism Outlook Compared to 2023 to 2033 Forecast

The market witnessed a growth trajectory of 7.9% between 2018 and 2022. Ecotel is a new concept in hospitality that claims to work for environment preservation and protection. Hotels must have to pass a detailed inspection and satisfy standard criteria designed by environmental authorities to become eco-certified.

The Ecotel is a hallmark representing environmentally sustainable hotels, initiated by HVS, a global consulting giant in the hospitality sector. While most of the certifications about environmental sustainability emphasize building physical structures and hotels, ecotel focuses hugely on the operational part of the hotels.

The ecotel certification is based on five key areas such as water conservation, energy conservation, employee environmental education, solid waste management, and environmental commitment. The ecotel certification enables the hotel to become sustainable and green by involving the total value chain of architects, suppliers, employees, owners, operators, and guests.

Sustainable tourism is a broad concept. It covers all types of destinations and travel, from remote forests to bustling cities and from backpacking to luxury.

Which country in North America holds a significant market share?

The United States dominates the ecotel tourism market in the North America region with a value share of 11.0% in 2022.

An increasing number of international sports events, trade fairs, and exhibitions are expected to contribute to the inflows of international tourists and domestic tourist movements. Further, the rise in the travel and tourism industry and changing patterns in the standard of living have led to progressive growth in the luxury hotel market trends.

Key factors such as rising purchasing power parity of domestic travelers, developing airline industry, increasing foreign tourist arrival, and relaxed visa restrictions are driving the global ecotel market over the forecast period.

What is the outlook for the Ecotel Tourism market in the United Kingdom?

The ecotel tourism market in the United Kingdom is poised for a positive 7.0% CAGR. Moreover, the increasing awareness and concern for sustainable practices among tourists have fueled the demand for eco-friendly accommodations in the country.

The government of the United Kingdom has placed emphasis on sustainable tourism and environmental conservation, promoting initiatives to reduce carbon emissions and support eco-friendly practices in the hospitality industry. This focus on sustainability aligns with the growing consumer preference for eco-conscious travel experiences.

Furthermore, certifications and standards such as the Green Tourism Business Scheme (GTBS) and the Sustainable Restaurant Association (SRA) encourage and recognize the efforts of eco-friendly establishments in the United Kingdom. Further, these certifications play a crucial role in building consumer trust and attracting environmentally conscious tourists.

Why Is the Ecotel Tourism sector increasing in Australia?

Australia is showing all signs of a notable market with its 5.0% value share in 2022.

Australia is renowned for its stunning natural landscapes, diverse ecosystems, and unique wildlife. Moreover, travelers are drawn to experience and appreciate these natural wonders.

Ecotels provide an opportunity to immerse themselves in these environments while minimizing their impact. They offer accommodations that blend harmoniously with nature and provide educational experiences on conservation and environmental preservation.

Competitive landscape

The competitive landscape of the ecotel tourism industry is characterized by the presence of various players that offer environment-friendly accommodations and cater to the growing demand for sustainable travel experiences. Further, these establishments differentiate themselves by implementing eco-friendly practices, adopting sustainable technologies, and providing unique guest experiences.

Key players operating in the market are Jetwing Surf, Garonga Safari Camp, El Nido Resorts, Soneva Kiri, Kachi Lodge, Three Camel Lodge, Pacuare Lodge, Bambu Indah, Karinji Eco Retreat, Rewa Lodge, Mashpi Lodge, among others.

GreenStay Eco-Resorts is a leading player in the ecotel tourism industry, dedicated to providing environment-friendly accommodations and promoting sustainable travel experiences.

Sustainable Stays Ltd. is a prominent player in the ecotel tourism industry, specializing in providing sustainable and environmentally conscious accommodations to travelers.

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Tatiana is the news co-ordinator for TravelDailyNews Media Network (, and Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.