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Business of Design Week 2021 kicks off

Author: Theodore Koumelis / Date: Fri, 12/03/2021 - 08:31

Over 80 speakers uncovering big ideas for rebuilding our post-pandemic world. Covering timely topics like Brand Rejuvenation, Hospitality with Purpose, and Connected Health and Wellbeing.

HONG KONG – Business of Design Week (BODW) 2021, Asia’s premier annual event on design, innovation and brands since 2002 organised by Hong Kong Design Centre (HKDC), officially kicked-off its 19th edition. Presented jointly with Strategic Partners the UK and ViuTV, the week-long summit features a compelling line-up of cross-disciplinary speakers and exciting TV sessions that paint the context for this year’s theme, ‘Global Design Reset’. Gathering local and international speakers and produced in hybrid format, the BODW 2021 Summit is simulcast online, on ViuTV, and at partner locations including PMQ, making the summit accessible to viewers all over the city and around the world.

The Honourable Mrs. Carrie Lam Cheng Yuet-ngor, GBM, GBS, Chief Executive of the Hong Kong Special Administrative Region, Guest of Honour for BODW 2021, stated in a speech: “The Hong Kong SAR Government is honoured to be the Lead Sponsor of BODW again through the CreateSmart Initiative, our dedicated funding scheme for the creative sectors. With a new $1 billion injection into the CreateSmart Initiative earlier this year, we will continue with our efforts to assist the trade in talent nurturing, capacity building and skill upgrading, with a view to enhancing the long-term competitiveness of our trade under the ‘new normal’.”

To officially kick off BODW 2021, Prof. Eric Yim, JP, Chairman of HKDC said in his welcome remarks: “After this turbulent period all over the world, a new chapter awaits us all. Business of Design Week 2021 revolves around one word: Reset. It’s all about rethinking and resetting our world and the way it works, hence our theme: Global Design Reset. As we reimagine our collective future, we’ll need big ideas, collaborative creativity, decisive leadership, and plenty of wisdom. We hope BODW can show us how we can thrive amid crisis, and create a meaningful and sustainable future together through design and technology.”

BODW 2021: Global Design Reset provides a unique programme accessible for all, from anywhere in the world. In addition to being livestreamed online, key sessions will be aired on ViuTVsix every night from 1 to 4 December at 20:00 GMT+8. Featuring over 30 insightful sessions, the BODW 2021 Summit offers a rare opportunity for viewers to catch some of the most powerful and prolific visionaries in business and design.


Theodore Koumelis

Co-Founder & Managing Director

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.