All Seasons adds three hotels in Thailand

Asia-Pacific

Accor has accelerated the development of its newest global brand, All Seasons hotels, with key additions in prime business and tourist destinations around the Kingdom. Accor’s flexible mid-market brand, All Seasons, was…

Accor has accelerated the development of its newest global brand, All Seasons hotels, with key additions in prime business and tourist destinations around the Kingdom. Accor’s flexible mid-market brand, All Seasons, was launched in Thailand late December 2006 with All Seasons Pattaya. Since then the hotel has enjoyed very strong response from both domestic and overseas customers.

It will be joined by three more All Seasons hotels in Bangkok and Phuket that will be rebranded in October 2007. These include All Seasons Gold Orchid Bangkok, All Seasons Sathorn Bangkok and All Seasons Naiharn Phuket.

Accor Asia Pacific Managing Director Michael Issenberg said the All Seasons brand had an important role to play addressing the shortage of international-quality economy and mid-market hotel accommodation in Thailand.

“Thailand’s tourism sector recorded more than 20% growth in visitor arrivals last year, and with Bangkok becoming a major hub for low-cost air carriers, there is a clear need for additional affordable international-standard accommodation,” said Mr Issenberg.

“All Seasons is positioned above Accor’s Ibis brand, but still offers very affordable rates for an international hotel brand. The brand has well received in the Pacific and, more recently, in Asian resort destinations such as Pattaya and Bali, which is very encouraging for the new expansion in Thailand. The hotels will target the business and leisure markets and their guaranteed consistency will help fill a vacuum in the marketplace.”

With 14 hotels under development around Thailand, including 4 more in the next 2 months, Accor will build its network from the current 30 hotels to over 50 by the end of 2009.

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