Airbnb’s global people-powered platform to promote tourism, empower local homestay owners and build flexible accommodation supply for MotoGP 2018.
THAILAND - Airbnb, the world’s leading community-driven hospitality company, announced it has partnered local homestay provider B-STAY to promote sports tourism in Buriram, home to the 2018 Thai MotoGP.
The partnership aims to empower local homestay entrepreneurs and build flexible accommodation supply as the province establishes itself as a global sports tourism hub, under the guidance of the Ministry of Tourism and Sports (MOTS).
The Memorandum of Understanding (MoU) was signed by Newin Chidchob, Chairman of the Board of Siva Bana Company Ltd., which manages B-STAY, and Siew Kum Hong, Airbnb Regional Director for Asia Pacific. Pongpanu Svetarundra, Permanent Secretary, Thailand Ministry of Tourism and Sports, also spoke at the signing ceremony.
Empowering hospitality entrepreneurs in Buriram
Through the partnership, Airbnb will promote over 65 B-Stay local homestays in Buriram through its international people-to-people platform, helping locals share their homes with travelers from around the world and share in the benefits of tourism.
In August this year, Airbnb collaborated with the MOTS Department of Tourism and B-STAY to conduct a community development training session for locals, titled ‘B-STAY Homes and Homestays for Tourists’. During the workshop, an Airbnb Superhost trained Buriram homestay entrepreneurs on hospitality, hosting and compliance standards, and shared tips to enhance the quality of their homestays.
These homestay owners were selected by B-STAY, who recruits and screens local hosts and homes by visiting the potential hosts’ accommodations. The homestay provider supports hosts to create and manage their listings on the Airbnb platform, and gets them ready to welcome their first guests.
Scaling up accommodation supply for big events
Around the world, Airbnb has helped cities quickly scale up accommodations when cities are hosting globally or nationally significant events, while putting the spotlight on a city’s best asset – its people.
The company has worked to help cities build accommodations for significant global sporting events, including the 2016 Summer Olympic Games in Rio de Janeiro and the recent 2018 Winter Olympic Games in PyeongChang. Airbnb partnered with the Organising Committees for both Games as the Official Alternative Accommodations Supplier and Official Supporter of Online Accommodation Services respectively.
During PyeongChang Winter Olympics, Airbnb welcomed 15,000 guest arrivals to Gangwon Province – marking a 500% increase year-over-year. This figure is the equivalent of adding 7,500 hotel rooms or 46 average-sized hotels operating at full capacity.
Supporting healthy travel in Thailand
Earlier this year, Airbnb partnered with the Thailand Department of Local Administration to ‘Empowering Local Tourism Entrepreneurs’. Today’s partnership builds on that commitment, supporting healthy travel and empowering local hospitality micro-entrepreneurs in Buriram.
Today’s partnership also follows Airbnb’s MOU signing with the Thailand Boutique Accommodation Trade Association (TBAA) last week, which aims to promote creative people-powered Thai hospitality and connect local boutique hotels with global demand.
“Today’s partnership launch between Airbnb and B-STAY will help promote Buriram as a major sports tourism city to the world, by leveraging Airbnb’s global people-powered platform and B-STAY’s local hospitality entrepreneurs. Hospitality is the lifeblood of many small and dedicated entrepreneurs in Thailand, and a key pillar of growth in many secondary provinces and local communities. The partnership will help scale accommodation ahead of an influx of global visitors for the MotoGP and sports tourism events throughout the year. We believe it will prove invaluable in spurring local entrepreneurship and economic growth as more local homestays continue to come on board with Airbnb and B-stay.”
- Mr. Pongpanu Svetarundra, Permanent Secretary, Thailand Ministry of Tourism & Sports
“We are honoured to partner Airbnb to bring our local homestays in Buriram onto Airbnb’s international platform, and connect them to a growing global network of travelers. Home to Buriram United and now the Chang International Circuit where the MotoGP will kick off tomorrow, Buriram’s burgeoning popularity as a sports tourism hub clearly demonstrates the need to scale up local accommodation supply for visiting travelers. Our partnership will promote hospitality entrepreneurship and digital inclusion, and provide locals with a steady source of alternative income year-round. It will also enrich and support Buriram’s economy by helping locals better utilise properties with empty rooms to share, or that currently sit vacant.
- Mr. Newin Chidchob, Chairman of the Board, Siva Bana Company Ltd.
We are proud to partner B-STAY and MOTS to support home sharing and sports tourism in Buriram, by connecting local homestay entrepreneurs with international travelers through our global platform. Our partnership will ensure that the economic impact of hosting large events like the MotoGP and Buriram Marathon are healthy and sustainable, with socioeconomic benefits that directly reach the thesaban (municipalities) and tambon (sub-districts). Airbnb helps local residents and cities build accommodation capacity by mobilising a city’s most important resource — its people, who are also the secret sauce that makes travel experiences magical. Our Buriram host community, many of whom are hosting for the first time at the MotoGP, will open their homes to warmly welcome travellers from around the world and share Buriram’s unique culture and local attractions, while creating supplemental income for their families.
- Mr. Siew Kum Hong, Regional Director for Asia Pacific, Airbnb