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Malaysia’s scuba diving industry takes center stage at the diving and resort travel expo captivating Chinese travellers

Malaysia Diving booth

The Malaysian scuba diving industry targeted to impress at the Diving and Resort Travel Expo Shanghai 2023, positioning itself as the premier destination for Chinese diving enthusiasts.

SHANGHAI, CHINA – The scuba diving sector of Malaysia had been geared to make a significant impression at the Diving and Resort Travel Expo Shanghai (DRT) 2023, captivating Chinese travellers with its exceptional underwater adventures. With its diverse marine ecosystems, first-rate dive sites, and amicable hospitality, Malaysia had been well-positioned to emerge as the ultimate scuba diving destination for Chinese enthusiasts.

This event provided a unique opportunity to accentuate Malaysia’s scuba diving industry and its charm for the Chinese market. Tourism Malaysia marked its inaugural appearance at the Diving and Resort Travel Expo in Shanghai, which took place from the 14th to the 16th of July 2023, and featured enticing packages designed particularly for Chinese travellers.

Dato’ Dr Ammar Abd. Ghapar, Director-General of Tourism Malaysia, stated: “We were thrilled to showcase Malaysia’s scuba diving industry at the Diving and Resort Travel Expo Shanghai 2023. With a strategic location, untouched dive sites, and robust cultural ties, Malaysia offered an engaging mix of adventure, natural splendour, and cultural experiences.”

“We acknowledged the escalating interest of Chinese travellers in scuba diving, and Malaysia was the ideal destination to satisfy their yearnings for adventures, natural beauty, and cultural immersion. Consequently, we strived to deliver a phenomenal experience showcasing Malaysia’s premier scuba diving industry while encouraging sustainable practices.”

The event also underscored Malaysia’s commitment to sustainable tourism practices, endorsing responsible diving and marine conservation. In partnership with environmental organizations, dive operators in Malaysia aspired to preserve the nation’s magnificent underwater ecosystems for future generations of Chinese and global travellers to appreciate.

The Malaysian delegation led by Mr Sulaiman Suip, Senior Deputy Director of the Package Development Division, Tourism Malaysia, included travel agents, representatives from the Sabah Tourism Board, and Mr Wizani Rosmin, Director of the Tourism Malaysia Shanghai office.

Malaysia’s scuba diving industry possessed enormous appeal for Chinese travellers due to various intriguing factors. The profusion of remarkable dive sites that cater to divers of all expertise levels—from the renowned Sipadan Island praised as one of the world’s top dive destinations, to the spectacular dive locations on Redang Island and Tioman Island.

Furthermore, Malaysia’s reputation for warm hospitality resonated strongly with Chinese travellers. The amiable locals, varied culinary delights, and rich cultural heritage offered a well-rounded experience beyond the sphere of scuba diving. Chinese visitors could immerse themselves in Malaysia’s unique traditions and customs, creating enduring memories while exploring the country’s captivating underwater marvels.

An additional appealing factor for Chinese travellers was the easy accessibility to Malaysia. At that time, there were 175 weekly flights from China to Malaysia. The comprehensive network of international flights connecting major Chinese cities to Malaysia provided convenience and aided in achieving Malaysia’s target of welcoming 5 million Chinese tourist arrivals that year.

Malaysia’s underwater domain promised inspiring encounters with vibrant coral reefs, exotic marine life, and historic shipwrecks. With its awe-inspiring dive sites, warm hospitality, and seamless accessibility, Malaysia’s scuba diving industry had been set to create lifelong memories and forge strong bonds between Chinese visitors and the country’s dynamic marine ecosystems.


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