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TOMER 2023 ignites international media buzz for Putrajaya & Selangor

Group Photo With TOMER 2023 Participants

Join the international media as they race through the sights of Putrajaya & Selangor in TOMER 2023, a collaborative effort by Tourism Malaysia to showcase the region’s tourism jewels. Engage with content created by global participants aimed at hospitality leaders, supporting Visit Malaysia Year 2026.

Putrajaya, Malaysia – The second edition of Tourism Malaysia Media Explore Race (TOMER) 2023 is back in collaboration with Perodua, Perbadanan Putrajaya and Tourism Selangor as strategic partners, attracting 80 media practitioners, including 18 international participants from Indonesia, Thailand, Singapore, the Philippines, and Brunei.

Held from 8 to 10 November 2023, the participants were flagged off by Dato’ Dr Ammar Abd. Ghapar, Director-General of Tourism Malaysia, at the Putrajaya International Convention Centre (PICC) today. In this year’s challenge, participants will embark on a treasure hunt and exploration of Putrajaya’s landmarks and also explore the coastal areas of Selangor in groups while driving Perodua-sponsored cars. Additionally, they will create various tourism promotional content, including videos to be shared on social media.

Among the eight checkpoints along the Putrajaya route are Dataran Putra, Astaka Morocco, Wetland Studio, Nasyrul Quran Complex, Anjung Floria, Equestrian Park, Secret Garden Putrajaya, and Tangga Putrajaya. Tourism Malaysia also provides KL Hop-On Hop-Off bus services to allow participants to enjoy the colourful panoramic night view of Putrajaya.

In Selangor, participants will go through six checkpoints the following day, starting at Homestay Banghuris, Pantai Bagan Lalang, Pantai Morib, Pantai Kelanang, Istana Bandar Jugra, and the Mah Meri Cultural Village at Pulau Carey. The adventure mission will conclude in Shah Alam with an award presentation ceremony at Mardhiyyah Hotel & Suites.

Dato’ Dr Ammar said: “The main objective of organising TOMER 2023 is to strengthen collaboration with mainstream and new media while providing extensive publicity and coverage for the latest tourism products in and around Putrajaya and Selangor, encompassing natural and coastal attractions, heritage, arts and culture.

“As part of the government’s commitment towards the success of Visit Malaysia Year 2026, Tourism Malaysia has undertaken various promotional and marketing activities to boost the contribution of the tourism sector to the nation’s economic growth.”

“Through the organisation of TOMER 2023, publicity for tourism products can be enhanced, in addition to strengthening public-private partnerships to make Malaysia a preferred tourism destination in the region,” he said.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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