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In what represents a major boost for both the New Zealand and Australian inbound and domestic tourism sectors, the New Zealand Automobile Association (NZAA) and Australian Motoring Services (AMS) representing each of the State/Territory based Australian Automobile Clubs, have combined resources to form a trans-Tasman tourism partnership.
NZAA and AMS have combined their respective tourism marketing, guide and web operations into a partnership that will trade in Australia under the name AAA Tourism and in New Zealand under the name AA Tourism, effectively becoming one of the South Pacific region’s leading tourism, publishing and media business.
A key component of the new partnership’s overall marketing strategy will be the publication of a range of tourist accommodation guides, maps and websites delivering targeted travel information to the 7.7 million members currently belonging to New Zealand and Australian motoring clubs.
AMS CEO Michael Reed said NZAA had played a key role in helping to revitalise New Zealand’s domestic tourism in recent years via the release of several highly innovative and penetrating marketing campaigns including the very successful ‘101 Must-Do’s for Kiwis.
Mr Reed confirmed the appointment of NZAA’s current GM of AA Tourism Peter Blackwell as CEO of the new partnership. The partnership will be governed by a partnership committee This will include two Australian and two New Zealand representatives – Ian Stone, CEO of RAA, Michael Reed CEO of AMS, Brian Gibbons, CEO of NZAA and Peter Moxon GM NZAA Club Operations, all of whom will provide Mr Blackwell with very active support and ensure a positive partnership between Clubs
Underlining the benefits both countries’ tourism sectors will accrue from the partnership, Mr Reed said the ramifications the new partnership holds for Australia and New Zealand tourism are substantial.
“With both countries representing each other’s biggest source of visitor arrivals, the establishment of this trans-Tasman tourism model has created a valuable business proposition for both Australian and New Zealand companies,” Mr Reed said.
“More than 5,000 New Zealand tourism businesses and their 10,000 plus Australian counterparts will now have direct promotional access to 7.7 million potential ‘local’ customers.
“This partnership confirms both NZAA and AAA as two of the most important players in the regional travel sector and represents a strong investment in the future of both countries’ tourism industries.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
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