Explore how Miss SHOPhia Shopping Hunt 5.0 elevated Penang’s tourism by extending its boundaries beyond Kuala Lumpur, offering sustainable travel options, and engaging a global audience in cultural and shopping experiences. Stay updated on the latest trends in destination marketing.
Penang, Kuala Lumpur – Tourism Malaysia announced the triumphant arrival of Miss SHOPhia Shopping Hunt 5.0 in Penang on October 28, 2023. In a ground- breaking move, this year’s event expanded its horizons beyond Kuala Lumpur and Selangor, venturing into the vibrant heart of Penang, a city steeped in cultural richness.
Unlike previous editions confined to shopping malls, Miss SHOPhia Shopping Hunt 5.0 embraced the entirety of Penang, encouraging participants to explore its myriad charms, from bustling shopping havens to UNESCO heritage sites and delectable culinary delights. This year’s hunt held a special focus on sustainable travel options, urging participants to utilise public transportation and e-hailing services, championing eco- conscious exploration.
A total of 52 teams enthusiastically partook in this exhilarating adventure, representing a diverse mix of domestic and international participants, together with media delegates.
The Deputy Director General of Tourism Malaysia, Datuk Musa Hj. Yusof ceremoniously flagged off the hunt at The TOP, Penang. The adventure culminated at Gurney Paragon Mall, Penang, where the Penang State Executive Councillor for Tourism and Creative Economy (PETACE), YB. Wong Hon Wai presided over the prize-giving ceremony, adding grandeur to the event.
Datuk Musa Hj. Yusof, the Deputy Director General (Promotion) of Tourism Malaysia said, “Miss SHOPhia Shopping Hunt 5.0 was a celebration of diverse exploration and sustainable travel, showcasing Malaysia’s rich cultural heritage. We’re thrilled with its success and look forward to our next edition.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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