IT&CM China and CTW China 2024 concluded with vibrant activities, engaging 250+ exhibitors, and drawing over 400 buyers from 23 countries.
SHANGHAI, CHINA – IT&CM China and CTW China 2024 delivered an in-person event over its 3 days (26 to 28 March 2024). Aside from business and knowledge components, this year’s program featured a wide array of activities and entertainment by major pavilions, networking sessions with the different exhibitors and knowledge sessions.
The show is delighted to have more than 250 exhibitors from Abu Dhabi, Hainan, Hong Kong SAR, Macao SAR, Malaysia, Nanjing, New Zealand, Perth, Singapore, and Sri Lanka, amongst others. Along with that, there were more than 400 MICE, Association and Corporate Buyers from 23 countries/territories, who took advantage of the bountiful procurement and networking opportunities.
A Brand-New Beginning at IT&CM China and CTW China
IT&CM China and CTW China opened with welcome remarks, an opening keynote, and panel discussion. Given that the MICE industry remains a pivotal barometer of economic vitality, the forum looked at the ways governments, as the foremost administrative bodies governing the local business meeting and incentive sector, could efficiently harness their influence and manage resources pertinent to the MICE industry with the keynote speaker, special researcher of counsellors’ office of the state council, Dr Sun Weijia. The discussion was moderated by Ms Alicia Yao Hong and supported by four panelists, Ms Rebecca Zhu, Mr Joost de Meyer, Mr Lisa Xu and Ms Yu Dandan.
Exhibition and Business Opportunities
Destinations and organizations also displayed experiential elements at their booths with activities, giveaways, and entertainment. Saint Petersburg Convention Bureau invited musicians to perform a series of wonderful melodies at their pavilion; a food-tasting event from Hong Kong Tourism Board in which they distributed popular snacks and milk tea from Hong Kong SAR to delegates.
The Events’ Brand Showcases also allowed presenting exhibitors to share their unique offerings with the delegates, thereby familiarising them with the presenters’ products and services. Initial delegate feedback indicated that the multiple networking and education opportunities combined with targeted pre-scheduled appointments (PSA) were a key highlight for many. The expanded appointment sessions allowed delegates greater flexibility and time to visit the different knowledge sessions, brand showcase presentations as well as the various exhibitors’ booths.
TTG Asia Media’s Managing Director, Mr. Darren Ng, stated, “We are extremely pleased to return with a fully in-person event this year, after a particularly difficult period for our industry as a whole. We look forward to growing the shows while at the same time providing a platform for the industry to rebuild and reconnect as we move forward in this post-pandemic recovery period.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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