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Destination New South Wales re-launch activity in the UK travel market

Vivid Light on the Harbour, Sydney

Destination NSW transports Londoners down under at Outernet London.

LONDON – Destination NSW is re-launching activity in the UK travel market with a spectacular consumer installation open to the public this June, at Outernet London. As part of the NSW Visitor Economy Strategy 2030, Sydney and the wider New South Wales region are eagerly welcoming UK travellers to experience the state in all its glory with the launch of an epic digital installation aimed to transport visitors ‘down-under’.

Free to the public, the immersive exhibit will give visitors a sneak peek of the best of Vivid Sydney 2023, including light installations projected on Sydney’s most iconic landmarks such as the Sydney Opera House, the Sydney Harbour Bridge, and much more. Accompanied by stunning footage of Sydney’s bustling city, New South Wales’ sparkling coastlines and the culturally rich outback; visitors will leave inspired to start planning their next adventure, and with the chance to win a holiday to New South Wales in partnership with Travelbag.

Vivid Sydney 2023 runs from Friday 26 May until Friday 17 June in Sydney, Australia, and will feature over 60 light installations and artwork projections across a 8.5km (5.3 miles) Light Walk – including the biggest drone show in the Southern Hemisphere – huge music performances and talks, plus the highly-anticipated celebrity appearance from Jennifer Coolidge and White Lotus creator Mike White as part of Vivid Sydney’s Global Storytellers series.

The exhibition can be viewed in the Now Trending room at Outernet, London’s most immersive entertainment district, which boasts the “world’s largest LED screen deployment”.

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