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W Hotels debuts W Sydney in Darling Harbour

  • W Sydney

W Sydney, part of Marriott Bonvoy’s portfolio, launches in Darling Harbour. The hotel aims to redefine luxury with its innovative design and proximity to Sydney’s International Convention Centre.

HONG KONG – W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 brands, announced the highly anticipated opening of W Sydney. Located in a dramatic curved structure rising over Darling Harbour, W Sydney is set to become a coveted destination for travelers and Sydneysiders alike, bringing new energy and a modern take on luxury to the city and harbour waterfront.

“W Sydney marks our W Hotels brand’s triumphant return to Sydney, a long-awaited addition to our robust portfolio in Australia, following our recent debuts in Melbourne and Brisbane,” said George Fleck, Vice President and Global Brand Leader of W Hotels. “W Sydney will cultivate a new cultural and social hub in the vibrant Darling Harbour precinct. It is the perfect canvas for a non-conformist approach to the luxury hospitality landscape with W’s bold and energetic ‘Whatever/Whenever’ service ethos, dynamic design, and immersive programming as we celebrate Sydney through a new lens.”

Located within The Ribbon and designed by acclaimed Australian architectural firm, Hassell, W Sydney rises above the roadways to hug Darling Harbour. Its exceptional interiors are designed by London-based Bowler James Brindley, who conceived W Sydney through the authenticity of the city’s history, spirit, and lore; from the marine-inspired rooms and suites to the distinctive restaurant and bars. At the heart of the hotel’s design story is ‘the larrikin,’ a quintessentially Australian character whose strong spirit informs and inspires the hotel’s luxe yet unconventional interiors.

Whilst W Sydney is destined to be Sydney’s newest playground, it also means business. Located just steps from Sydney’s International Convention Centre, the hotel features 1300 square meters of exceptional event space across eight versatile rooms. Set on level five, W Sydney’s 592-square-meter pillarless Great Room features floor-to-ceiling windows that afford extraordinary views of the city. The design connects to the lively Darling Harbour setting, with light fittings and a graphic carpet that explode in a creative tribute to Sydney’s famous fireworks.

W Sydney reimagines luxury for a new era, creating a vibrant new scene for Sydneysiders and visitors to the city,” says Craig Seaward, General Manager of W Sydney. “It’s a complete departure from the city’s traditional hotels and this unique W spirit is something you feel at every touchpoint, from our eclectic venues to the cool blue rooms and high energy programming. I can’t think of a better location for our new W hotel than Sydney’s amazing harbour. We can’t wait to welcome guests again and again.”

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