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ICC Sydney unveils immersive AV projection in Darling Harbour theatre

ICC Sydney's immersive audio visual projection in Darling Harbour Theatre.
ICC Sydney's immersive audio visual projection in Darling Harbour Theatre.

ICC Sydney introduces an innovative projection service at Darling Harbour Theatre, enhancing events with immersive, culturally rich content.

In an innovative move, the International Convention Centre Sydney (ICC Sydney), managed by ASM Global, has launched an immersive audio-visual projection service exclusive to its iconic Darling Harbour Theatre.

Event organizers can tap into ICC Sydney’s developed immersive content or collaborate with the in-house Audio Visual Services team to develop customized content for projection.

Connecting event attendees to the rich culture of First Nations Peoples, ICC Sydney’s captivating digital animation and projection of Boomalli Aboriginal Artist Jeffrey Samuels’ ‘Gadigal, Acknowledgement Respect’ artwork set to an accompanying audio track of ‘Barani’ the whale gracefully swimming through the silvery waters of Gomora (Cockle Bay) was previewed at the venue’s recent RESPECT: An ICC Sydney Experience.

ICC Sydney CEO and Group Director – Convention Centres, ASM Global (APAC), Geoff Donaghy said his team stood alongside its Legacy Program partners Boomalli Aboriginal Artists Cooperative and hoped that this service demonstrated another way in which the venue team was committed to Reconciliation.

As an iconic destination, which stands and operates on the traditional lands of the Gadigal people of the Eora Nation – the land of Tumbalong and the waterway of Gomora, on what is known today as Darling Harbour – ICC Sydney strives to truly reconcile with First Nations people through our business practices. 

“While this new immersive projection experience has the power to deepen delegates’ connection to the culture and stories of First Nations traditional custodians, the service also meets growing delegate expectations for socially impactful and connected events that are seamlessly integrated with technology as highlighted in our RESPECT: Shaping Events for Success report,” Mr. Donaghy said.

ICC Sydney Director of Audio Visual Services, Brian Nash said the new service is a testament to the capability of ICC Sydney’s in-house team of Audio Visual professionals who utilise best in class technology and equipment.

Innovation is a key cornerstone of our culture at ICC Sydney. Our team is dedicated to developing creative solutions that elevate attendees’ event experiences. By presenting compelling content such as Jeffrey Samuels’ animated, projected artwork alongside a traditional Welcome to Country or cultural performance – attendees can engage with First Nations culture in a powerful, modern way.  

Our in-house AV Connect Hub team can now also collaborate with clients to create bespoke imagery that supports presentations of their corporate branding or event program content mapped to the theatre’s panels for maximum visual impact,” Mr Nash said.

ICC Sydney’s suite of immersive projection services includes projection mapping of customised content to the theatre’s remarkable diamond acoustic wall panels creating a 50 metre wide canvas to deliver up to 500 square metres of dynamic content.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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