LHG unveils three distinct brands in Xiamen Seaworld, enhancing its China portfolio and embracing luxury to midscale segments.
HONG KONG – Langham Hospitality Group (LHG) has, for the first time, signed management agreements for three hotels on a single plot. The newly built properties are part of Xiamen Seaworld, China Merchants Group’s (CMG’s) mixed-use development perched on the western shore of Xiamen’s main island.
The hotels, which open in 2025, will each showcase a different brand from LHG’s portfolio. The selected brands include The Langham Hotels & Resorts, LHG’s flagship mark which caters to the Luxury segment, as well as Cordis Hotels & Resorts, and Ying’nFlo, which serve the Upscale and Midscale Select Service segments respectively. The properties will join the group’s existing hotel in Xiamen, the Langham Place, and take the total number of LHG hotels in China to 20.
“We are delighted to see such strong interest in our brands, which is a testament to our success in elevating them to capitalise on the recovery in China’s hospitality sector,” LHG Chief Executive Officer Bob van den Oord said. “The Langham, Cordis and Ying’nFlo will serve as iconic additions to Xiamen Seaworld, a visionary complex that we are proud to be part of. They will also bolster our presence in a wonderfully vibrant city that continues to show great promise.”
Xiamen Seaworld is CMG’s first Seaworld complex to be built outside of Shenzhen and is the product of epic construction efforts, the result of which is a carefully cultivated plot that serves as the perfect symbol of the historic partnership between the state-owned developer and international hotel operator.
The plot itself sits in a well-situated part of the Dongdu Free Trade Zone that affords the two towers to house the hotels with unobstructed ocean views and expansive vistas of nearby Huweishan Park.
At The Langham, Xiamen, Seaworld, which will occupy the larger of the towers, guests can enjoy the spectacular scenery from the point of check-in courtesy of a sumptuous sky lobby that occupies the hotel’s top floor.
No less a feast for the eyes will be The Langham’s Grand Ballroom, which will measure 880 square metres and be one of the largest private facilities of its kind in the city. The expansive hall will be located within close reach of meeting rooms, which will cover a total area of 1,200 square metres.
Not to be outdone, ample floor space will be also allocated for the hotel’s culinary outlets. These will include a branch of the famous Palm Court, the original iteration of which has been serving afternoon tea at The Langham, London for 150 years now.
In another nod to tradition, The Langham will have its very own T’ang Court, an offshoot of The Langham, Hong Kong’s restaurant of 3-Star Michelin acclaim.
The Langham, Xiamen, Seaworld will also house an expansive branch of LHG’s iconic Traditional Chinese Medicine-informed wellness hub, Chuan Spa, where patrons can access the platform’s full suite of signature treatments. Those staying at the hotel can enjoy additional access to various Chuan Wellness in-room offerings, such as its Sleep Matters Turndown Kits.
In-room wellness offerings will also be available at the Cordis, Xiamen, Seaworld, which will be located in the second of the two towers. And in other perk parallel, Cordis guests will have access to The Langham’s ballroom and meeting and event facilities, while guests from The Langham will benefit from a reciprocal arrangement that permits use of the Cordis’s 543 square metre ballroom and 755 square metres of meeting facilities.
Also on the topic of shared spaces, the second tower will additionally house LHG’s first mainland China branch of Ying’nFlo, its latest hotel brand which caters to the young and young at heart. True to form, the guest rooms will offer brilliant basics – and a little more. This includes adaptable furniture and all the digital technology features one would possibly need. Guests can also mingle, work or simply relax at the property’s signature House of Ying’nFlo open space, which will be the largest of its kind anywhere.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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