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Air India elevates in-flight experience with Thales’ AVANT Up IFE system

Air India Plane

Air India adopts Thales’ AVANT Up for a transformative in-flight entertainment experience across its Boeing and Airbus fleet.

Air India has selected Thales’ AVANT Up inflight entertainment (IFE) solution. With Thales’ AVANT Up, Air India will deliver engaging and memorable guest experiences.

Thales will upgrade and retrofit Air India’s current fleet of 40 Boeing 777’s and 787’s with its state-of-the-art AVANT Up system, starting in 2024 and continuing through 2025. Additionally, Thales will install AVANT Up IFE on Air India’s 11 new Airbus and Boeing aircraft with deliveries to commence in 2025. Thales is proud to build on the enduring relationship with Air India to support the airline’s transformation in redefining the passenger entertainment experience.

AVANT Up offers tremendous possibilities for integrating a wide range of services and applications, such as an interactive 3D map and immersive route-based programming. Thales’ Select User Interface (UI) enhances passenger engagement enabling guests to enjoy the most intuitive user experience to navigate across the rich catalog of entertainment.

Thales’ AVANT Up features Optiq, 4K QLED HDR displays designed to provide the best viewing experience in the air with unrivaled picture quality. Optiq features in-screen USB-A and USB-C high-speed charging ports and is the only display with two Bluetooth connections and built-in Wi-Fi. With Optiq passengers can pair their wireless headphones or other devices to the display while also charging their phones and laptops so they can arrive at their destination recharged and relaxed.

At Thales, we are very proud to deepen our long-standing partnership with Air India. We are committed to supporting the airline’s transformation by delivering state-of-the-art AVANT Up technologies that transcend the ordinary to offer Air India’s customers with world-class inflight experiences celebrating the vibrant culture and colors of India.” Yannick Assouad, Executive Vice-President Avionics, Thales.

India is the fastest growing aviation market in the world, with huge potential for further growth. This sets the stage for airlines to elevate overall flying experience of passengers. We are pleased to support Air India in achieving the ambition of providing superior customer experience with our advanced AVANT Up inflight entertainment.” Ashish Saraf, VP and Country Director for India, Thales.

“Air India is committed to providing a world-class travel experience to its passengers. Partnering with Thales for its top-of-the-class AVANT Up inflight entertainment systems is a step in the direction of our transformation program. This latest inflight entertainment technology will allow us to stay at the forefront of aviation technology and will help us provide our passengers with a unique onboard entertainment system.” Rajesh Dogra, Chief Customer Experience Officer, Air India.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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